Marketing Lifecycle Manager
LendingOne Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at LendingOne. Boca Raton · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build lifecycle programs from audience selection through enrollment, messaging, sequencing, and reporting
- Create segmentation for investors by stage, loan type, deal size, and engagement
- Develop partner nurture journeys with co-branded messaging and partner-specific audiences
- Configure scalable HubSpot workflows, lists, suppression rules, and naming standards
- Tie email results to pipeline and coordinate timing with sales, business development, and channel partners
What you bring
- You bring four to six years in lifecycle, email, or parking automation
- Use HubSpot deeply, including workflows, triggers, smart lists, sequences, testing, and attribution reports
- Build behavior-based audiences and own reporting with strong data skills
- Support multiple business units or stakeholder groups and write copy that drives conversion
- Work comfortably in a regulated setting where compliance review is part of campaign production
Who this fits
This role suits you if you want to build rather than maintain lifecycle infrastructure across core lending and Partnerships. You’ll work onsite in Boca Raton, with work-from-home Fridays, and coordinate with sales, business development, and channel partners. You should be comfortable with compliance review in a regulated setting.
From the employer
About the Role
LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We're looking for a lifecycle marketer who's done this before, knows what good looks like, and wants ownership over something that actually matters.
This isn't a role where you'll inherit a finished program and maintain it. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.
What You'll Own
- End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
- Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
- Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
- Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
- A reporting cadence that connects email performance to pipeline, not just opens and clicks
- Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation
Requirements
What You Bring:
- 4-6 years in lifecycle, email or parking automation. Financial services or lending experience is a plus
- Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing and attribution reporting
- A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
- Experience supporting more than one business unit or stakeholder group simultaneously
- Strong data skills with the objective of owning your own reporting, experience with copy to make campaigns convert
- Comfort working in a regulated environment where compliance review is part of the process, not an afterthought.
Benefits
Why LendingOne:
- Competitive base salary and incentive structure
- Full medical, dental, and vision benefits
- Company-matching 401(k) plan
- Paid time off and 10 company-paid holidays
- Work-from-home Fridays
- Career development, training, and internal promotion opportunities
- Team-building events, company lunches, and swag
- Collaborative, inclusive, and fun workplace culture
LendingOne is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workforce where everyone belongs.
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