Marketing and Brand Lead
At a glance
Senior General Marketing role at Lenskart. New Delhi · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape a new fashion-led global brand across identity, market position, voice, and values
- Turn customer insights into fast brand actions through digital, influencer, partnership, and offline channels
- Set the creative direction and quality standard for brand content and campaign assets
- Own brand marketing P&L, improve investment returns, and lead collection and product launches
- Align Product, Tech, Retail, and Sales while building and developing the brand marketing team
What you bring
- Bring at least ten years of high-impact brand marketing or strategy experience in D2C, fashion, tech, or e-commerce
- Have built a new brand from the ground up
- Have managed a brand marketing P&L or major commercial budget tied directly to revenue
- Know how to grow brands across digital channels and broad physical retail networks
- Have delivered successful launches quickly in a fast-moving environment
Who this fits
This role suits a commercially accountable brand leader who can connect fashion, consumer technology, and revenue performance. You'll work across international markets, coordinate Product, Tech, Retail, and Sales partners, and build a high-performing team. The position is onsite in New Delhi, India, with a premium-school master's preferred.
From the employer
About the job
About Lenskart: Vision to a Billion
Lenskart is a high-growth, tech-first D2C powerhouse. We exist to transform how the world sees and experiences the world, bringing high-quality vision to a billion people globally. We own the entire stack, from robotic manufacturing precision to 2,500+ omnichannel stores globally. Backed by major global investors, Lenskart is a powerful house of brands (John Jacobs, Owndays, Meller, Lenskart Hustlr, and more) designed for consumers with global tastes and a premium style inclination. Join the team that blends retail, tech, and product innovation to challenge the status quo.
About The Role: Strategic Operator, Commercial Owner
This is a New Age, Fashion-First leadership role. We need a commercially obsessed Marketing Brand Lead to assume full, end-to-end ownership of one of our leading brands globally. This highly visible role requires the ability to seamlessly blend the worlds of fast-moving fashion trends and disruptive consumer technology. It demands a strategic operator mindset—someone who views eyewear as a core fashion statement and directly translates brand identity into measurable commercial revenue.
Your Impact & Responsibilities
Brand Architect: Architect and build a defining new-age / fashion first global brand. Define the identity, positioning, voice, and values to ensure deep resonance and consistency across all international markets.
Consumer Obsession: Act as the "consumer-obsessed operator." Gather insights and translate them immediately into impactful brand actions.
New Age Media: Expertly deploy modern distribution channels: digital viral content, high-impact influencer marketing, strategic partnerships, and compelling offline activations.
Creative Direction: Direct all brand content and creative assets, ensuring premium quality and maximum consumer resonance.
P&L Ownership: Own the Brand Marketing P&L. Drive revenue growth, budget optimization, and clear ROI from all brand investments.
GTM Leadership: Lead Go-to-Market strategy and execution for all key collections and product launches.
Growth Scaling: Design and execute strategies with a proven track record of scaling high-growth D2C/Consumer brands.
End-to-End Delivery: Act as a highly self-driven leader who manages cross-functional partners (Product, Tech, Retail, Sales) to deliver brand outcomes at speed.
Team Builder: Recruit, mentor, and grow a high-performing brand marketing team.
What You Bring
10+ years of progressive, high-impact experience in Brand Marketing/Strategy within high-growth D2C, Fashion, Tech, or E-commerce sectors (including Apparel, Smart Wearables, or Accessories). Must include experience building a new brand from scratch.
Clear, demonstrable experience managing a Brand Marketing P&L or significant commercial budget with direct accountability to revenue goals.
Practical experience driving brand success across both digital platforms and extensive physical retail networks.
Track record of pushing projects to market quickly and successfully in a fast-paced environment.
Masters from a premium school preferred.
If you're a commercially driven Brand Leader ready to move fast and redefine an industry, let's talk.
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