Performance Marketing Analyst (1-Year Contract)
At a glance
Mid-level Performance Marketing role at LINE MAN Wongnai. Bangkok · contract.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run app acquisition campaigns and keep improving them against their performance targets
- Track campaign results, investigate the data, and turn findings into reports and optimization plans
- Work with media planners and marketers on online buying plans, execution, and budget distribution
- Recommend performance improvements and tracking tools, then initiate changes to active campaigns
- Study business trends and campaign outcomes to support timely strategy adjustments
What you bring
- At least one year managing Facebook Ads with hands-on performance optimization experience
- A bachelor’s degree in engineering, marketing, business administration, or a related discipline
- Confidence using Excel or Google Sheets to process and interpret complex data sets
- Strong analytical ability and willingness to conduct detailed analysis
Who this fits
This role suits a hands-on analyst who can take ownership of app acquisition performance and make decisions from data. You should be comfortable learning new methods, working under pressure when needed, and operating in a changing environment. The position is a one-year contract based in Bangkok, Thailand.
From the employer
Why LINE MAN Wongnai
LINE MAN Wongnai is one of Thailand's fastest-growing technology companies, operating three core business groups: On-demand Services under the LINE MAN brand, the leader in food delivery, mart delivery, messenger, transportation, and telepharmacy; Merchant Digital Solutions under the Wongnai brand, the leading provider of POS and digital solutions for merchant management, beauty, and wellness clinics; and Pay & Financial Services under the LINE Pay brand, an integrated online and offline payment platform.
As a data and AI-driven company, our mission is to Digitalize Everyday Life Services, guided by our core values: Innovate Faster, Go Deeper, and Respect Everyone. Together, we power a digital ecosystem that serves 10 million users, 520,000 active online and offline merchants, and over 290,000 active riders and drivers nationwide.
Join us, and you'll work alongside talented, driven people who take real ownership from day one. Here, your work won't just move a project forward, it'll shape how millions of people live every day.
What you’ll Do:
- Responsible for running and optimizing app acquisition campaigns. Closely monitor performance app acquisition of responsible campaigns and perform on-going analysis, learning, reporting and optimization plan for active campaigns/activities to ensure KPI achievement.
- Work closely with media planners and marketers to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation.
- Provide recommendations for performance improvement and tracking tools when needed
- Take the ownership and initiate optimization strategies.
- Analyze and develop reports for performance tracking and optimization. Draw heavily from available data and sound assumptions for your conclusions.
- Perform ad-hoc analysis on business trends and results for timely adjustment for strategy changes.
What you’ll Need:
- Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred
- At least 1 year of experience with running Facebook Ads and performance optimization is a must.
- Familiarity with AppsFlyer and/or other MMP is a plus.
- Confident in processing and analyzing complex data sets using Excel or Google Sheet
- Strong analytical skills and isn’t afraid of deep dive analysis.
- A start-up mindset, willing to work hard and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!
- Willing to learn about new concepts and methodologies.
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