Sr National Account Manager
At a glance
Senior Account Management role at Lotus Bakeries. San Francisco.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Own sales goals and business plans for assigned national accounts
- Build relationships with buyers, brokers, distributor partners, and key customer contacts
- Plan trade spending and promotions while protecting account profitability
- Review store execution, monthly sales trends, and syndicated data with Category
- Represent the company at customer meetings, conferences, broker summits, and trade shows
What you bring
- At least six years of progressive CPG experience, with food experience valued
- Experience managing distributor partners and major Natural, Specialty, and Grocery retailers
- Financial judgment to evaluate commercial proposals and strong planning, forecasting, trade, and customer-management skills
- Hands-on use of Nielsen, IRI, SPINS, or similar syndicated data for sales presentations
- Strong MS Office capability, especially in PowerPoint and Excel, with willingness to travel
Who this fits
You’ll suit a senior sales professional who has managed major retailers at headquarters level and can grow both established and new accounts. The role covers Natural, Specialty, and Grocery channels, including UNFI, KeHE, Whole Foods, and Sprouts. Travel is required as customer meetings and conferences call for it. You’ll report to the Head of Sales for Natural Food US.
From the employer
The Sr. National Account Manager (NAM) is a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. This role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning.
The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major retailers at the HQ level. Experience calling on key customers: UNFI, KeHE, Whole Foods, Sprouts, and other Natural/Specialty retailers in the marketplace.
The Sr. NAM will be part of the Lotus Bakeries Natural Foods U.S. Sales team, reporting to the Head of Sales - Natural Food US.
KEY RESULT AREAS
- Strategic Account Management: Own annual sales targets and business plans for assigned accounts.
- Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
- Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
- Budget Management: Guarantee strong profitability of your accounts. Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
- Reporting/Analysis: Collaborate with Category on analyzing and interpreting monthly data and sales trends at your accounts.
- Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
- 6+ years or more of progressive CPG experience; food experience a plus
- Understanding of the U.S. retail markets with specific experience managing distributor partners and key retailers across the Natural/Specialty and Grocery channels.
- Solid financial acumen to assess and determine viability of commercial proposals.
- Strong planning, forecasting, trade management, and customer management skills with excellent attention to detail
- Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to build compelling sales presentations.
- Ability to travel as necessary for customer meetings and conferences.
- Proven business development track record with a passion to grow the business and sell in innovation.
- Have strong computer skills including an elevated level of proficiency in MS Office, specifically PowerPoint & Excel
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