growthroles

Part Time Brand Ambassador

Lucid Motors lucidmotors.com Open · verified Sep 24, 2026
Natick Boston Mid-level Brand Marketing

At a glance

Mid-level Brand Marketing role at Lucid Motors. Natick.

Pay not stated Brand Marketing salary

RoleBrand Marketing
SeniorityMid-level
LocationNatick
PostedSep 21, 2026 · 3d ago
Also hiring inBoston
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Welcome studio visitors, handle basic questions, and arrange test-drive appointments
  • Record customer conversations and qualified leads in Salesforce
  • Assess budgets, preferences, and purchase timing before suggesting suitable vehicles
  • Explain vehicle capabilities, specifications, and pricing while routing strong prospects to sales specialists
  • Keep vehicles and the studio ready through checklists, paperwork support, and daily operational tasks

What you bring

  • Customer-facing experience in settings such as retail, hospitality, or food service
  • A high school diploma or GED, plus authorization to work in the USA without visa sponsorship
  • A valid driver's license meeting the stated suspension and experience conditions
  • Availability for evenings, weekends, holidays, and extended holiday mall hours
  • Physical ability to stand for long periods and perform bending, twisting, squatting, and reaching

Who this fits

This role suits a customer-focused person who communicates well, stays patient and adaptable, and is interested in electric vehicles. It is part time, with expected work between twenty and twenty-five hours weekly, and requires flexibility for evenings, weekends, holidays, and extended mall hours. You will work in Natick and support an in-person studio environment.

From the employer

About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.

Lucid is continuing to grow our brand—a post luxury automotive company centered on sustainability and the human experience. As we expand, we are always looking to connect with passionate, customer focused talent who are excited about shaping the future of electric mobility.

The Opportunity

Brand Ambassadors are the first point of engagement for guests visiting a Lucid Studio. They play a critical role in delivering an elevated customer experience, creating brand connection, and supporting daily studio operations.

This is a part-time role that requires flexibility, including the ability to work evenings and weekends. Part Time Brand Ambassador can expect to work between 20-25 hours per week.

What You’ll Do

  • Welcome guests, answer general inquiries, and schedule test drives
  • Capture high quality customer leads and interactions in CRM (Salesforce)
  • Conduct customer needs assessments (budget, preferences, timing)
  • Recommend suitable vehicles based on customer needs
  • Refer high potential leads to Sales Specialists
  • Ensure guests are directed to the appropriate next step in their journey
  • Build deep knowledge of the Lucid brand, vehicles, and services
  • Explain vehicle features, specifications, and pricing to stimulate consideration
  • Provide backend operational support (order paperwork, order/vehicle status clarity)
  • Support studio operations, including opening/closing checklists
  • Ensure test drive and showcase vehicles are clean, charged, and ready
  • Assist with facility needs (refreshments, maintenance requests)
  • Support day to day studio operations as needed

What You Bring

  • Exceptional interpersonal and communication skills
  • A passion for delivering outstanding customer experiences
  • Experience in a customer facing environment (retail, hospitality, food service, etc.)
  • Patience, professionalism, and adaptability in a dynamic retail setting
  • Interest in electric vehicles and enthusiasm for building the Lucid brand

Qualifications

  • Flexible availability including extended holiday mall hours, holidays and weekends
  • 18 years old minimum
  • High School diploma/GED required
  • Prior experience with CRM tool such as Salesforce highly preferred
  • Authorized to work in the USA (visas sponsorship not available)
  • Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.
  • Where permitted by law, successful completion of a drug test and background check including, but not limited to, criminal records are a condition of employment for Lucid sales centers
  • Valid driver’s license with no suspensions within the past year.   Drivers under 21 must have maintained a Driver’s License for a minimum of 3 years and successfully complete Lucid Training upon hire
  • Ability to obtain appropriate state DMV licensing, where applicable
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations. INDSD

Compensation & Benefits: Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

Equal Opportunity: At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.

Accessibility: Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at TA-Operations <@> lucidmotors.com. This email address is designated solely for accommodation requests and is not monitored for job applications or resume submissions. To be considered for employment, all applications must be submitted through the Lucid Motors Careers website.

Candidate Data Privacy: By submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.

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