Assistant Brand Manager
At a glance
Mid-level Brand Marketing role at LUXASIA. Bangkok · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll own P&L, budgets, and profit contribution targets for assigned brands
- You'll track monthly sales and analyze retail, wholesale, channel, and SKU contribution data
- You'll create brand calendars and deliver launches, promotions, events, and customer programs
- You'll manage marketing materials, promotional spending, inventory forecasts, and stock levels
- You'll guide the marketing team while coordinating with sales, PR, internal, and regional teams
What you bring
- At least three years in product or brand management, including at least two years at management level
- A bachelor's degree or higher in marketing or a related field
- Experience with marketing budget planning, P&L analysis, and MS Office
- Fluent English and strong written, verbal, presentation, and interpersonal communication
- Thai nationality and age above thirty
Who this fits
This onsite Bangkok role suits someone who can manage brand finances, marketing execution, inventory, PR, and team direction. The listing also calls for a mature, organized, committed, results-focused working style and the ability to respond quickly and handle work outside when needed. Retail or beauty experience is advantageous rather than stated as required
From the employer
Primary Objective:
- Be responsible for P&L and budgets for own brands.
- Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier).
- Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).
Specific Accountabillity
Numerical Objective:
- Achievement and accountability for individual brand targets – up to profit contribution level for each brand.
- Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.
Marketing:
- Develop brand specific marketing calendar.
- Conceptualize, plan, and ensure timely implementation of launches, promotions and brand
- specific animations, consumer events.
- Develop and provide marketing collaterals (i.e., POS displays etc).
- Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
- Accountability and tracking for the brands’ Advertising & Promotional Expenditure.
Inventory:
- Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
- Stock forecasting on new and existing products (including GWPs) of brand responsible.
- Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.
Distribution:
- Work with sales team to provide support to garner entry into alternative distribution channels.
PR:
- Develop strong and good working relationship with the media journalists
- Conceptualize, plan and implementation of PR launches.
- Conceptualization and implementation of PR kits, releases etc.
- Compilation and valorization of press coverage by brand – especially on key launches and animations.
Division Management:
- Provide leadership, guidance and direction for team members towards building and
strengthening internal department structure.
Others:
- Able to react to change productively and handle other essential tasks as assigned.
- To have a strong and good working relationship with the principals.
- To have a strong and good working relationship local internal team and regional team
Requirements
- Female or Male, age over 30 years old / Thai nationality
- Marketing or Sales experience in beauty industry will be an added advantage
- Strong presentation and communication skills
- Marketing type, initiative, dynamic, highly committed and result-oriented
- Experience in marketing budget planning and P&L analytical
- Pleasant and Mature personality, well organized and hardworking style
- Good at problem solving, quick to respond and able to work outside when needs
- Excellent, proven interpersonal, verbal and written communications skills
- Excellent computer literacy in MS-Office (Word, Excel, Power Point)
- Fluent in English language skill
Education Level:
- Bachelor Degree or Higher in Marketing, or related field
Specific Training/ Skills/ Knowledge Required:
e.g. people management, computer literacy, retail know-how, marketing techniques, etc.
- Marketing principle
- Brand Management
General Temperament:
e.g. numerate, literate, verbal communication, conceptual, etc.
- Open Communication
Preferred Background Experience:
e.g. 2-3 yrs in the beauty industry.
- Require at least 3 yrs. experience in product/brand management, at least 2 yr. of which at management level
- Retail background or have worked in companies with retail counters in department stores will be an advantage
Benefits
AL , PH , Provident Fund, Group Insurance ,and Dental claims
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