growthroles

Assistant Marketing Manager (Multi-brand, Lifestyle)

LUXASIA luxasia.com Open · verified Sep 24, 2026
On-site Kuala Lumpur Full-time Manager General Marketing

At a glance

Mid-level General Marketing role at LUXASIA. Kuala Lumpur · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing
SeniorityManager
LocationKuala Lumpur
WorkplaceOn-site
EmploymentFull-time
PostedAug 13, 2026 · 6w ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You'll build and deliver marketing, PR, sales, and promotional plans that support the brand's sales goals
  • You'll coordinate activations across outposts, CRM, digital marketing, e-commerce, PR, and social media
  • You'll shape launch strategies, develop marketing materials, and present proposals to internal and external stakeholders
  • You'll apply market insights and campaign ROI findings to improve projects and produce performance reports
  • You'll manage A&P budgets, advertising layouts, content, campaign delivery, and external vendor relationships

What you bring

  • A tertiary qualification or equivalent relevant experience
  • Three to four years in distribution or brand management, preferably within luxury goods, FMCG, or beauty
  • Product management or product marketing experience, with luxury positioning knowledge; skincare or fragrance experience helps
  • Strong project organization, stakeholder communication, and independent working skills in a fast-moving environment
  • Working ability with Excel, PowerPoint, digital marketing tools, CSV files, and campaign ROI reporting

Who this fits

You'll suit an entrepreneurial, creative, personable marketer who can work independently while coordinating with brand teams and external partners. The role is based onsite in Kuala Lumpur, Malaysia, and calls for comfort with a fast-paced, growing business.

From the employer

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

The Assistant Marketing Manager will be accountable to develop, plan, and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Together with the Marketing Manager, this role will oversee, orchestrate and execute the brand’s marketing activations which include outposts, CRM, digital marketing, e-commerce, PR, social media, creating a creative and engaging brand experience that is consumer focused.

The ideal candidate is entrepreneurial & independent, possesses the ability to think creatively, able to work in a fast-paced environment, and is personable.

Key Responsibilities

  • Collaborate closely with the brand team and external partners to conceptualize and implement marketing ideas and activations aligned with the brand’s vision and growth objectives.
  • Design and implement comprehensive 360-degree marketing strategies for new product launches or brand initiatives, ensuring alignment with the brand’s goals and direction.
  • Play a key role in the development and dissemination of diverse marketing materials.
  • Present marketing proposals to both internal and external stakeholders to secure their support and approval.
  • Research, analyze, and apply market trends and insights to enhance ongoing projects.
  • Compile and analyze post-campaign data, including ROI, to prepare detailed marketing reports.
  • Manage and execute campaigns across multiple omni-channel platforms.
  • Oversee design and layout of advertisements.
  • Create compelling copy and content for various marketing materials.
  • Plan, monitor, and manage A&P budgets.
  • Build and maintain relationships with external vendors (e.g., event organizers, suppliers, media agencies, PR firms, retailers, landlords, designers, and collaboration partners) to negotiate terms and ensure seamless execution of marketing initiatives.

Requirements

  • Have a tertiary qualification or equivalent combination of relevant working experience that will allow the successful performance of job expectations.
  • Minimum of 3 to 4 years working experience in distribution/brand management experience, preferably in luxury consumer goods/FMCG/Beauty industry in product management and/or product marketing experience.
  • Candidate with prior experience managing skincare/fragrance brand an added advantage.
  • Strong understanding of luxury brand positioning and marketing strategies.
  • Excellent project management and organizational skills.
  • Proficiency in Excel, PowerPoint, and digital marketing tools.
  • Strong interpersonal skills to collaborate with internal and external stakeholders.
  • Ability to work independently and thrive in a fast-paced environment.
  • Have experience analysing and reporting on marketing activities, in particular analysing ROI from campaigns and lead nurturing.
  • Have good interpersonal, verbal and written communication skills to drive tasks to completion.
  • Possess positive and professional attitude and with the ability to thrive in a fast paced, growing business.
  • Have experience with MS Excel required, familiarity with CSV files.

Benefits

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page . If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note To Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

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