Marketing Manager - Charlotte Tilbury
At a glance
Mid-level General Marketing role at LUXASIA. South Jakarta · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build yearly and quarterly plans that reflect global brand direction and Indonesian market needs
- You'll run launches, promotions, and campaigns from planning through delivery, adapting global work locally
- You'll lead social, influencer, and e-commerce marketing to improve reach, engagement, and conversion
- You'll partner with retail and sales teams on activations, promotions, visual merchandising, and counter experiences
- You'll manage spend, review sales and campaign results, and turn KPI findings into recommendations
What you bring
- You hold a bachelor's degree in marketing, business, or a related field
- You bring five to seven years of marketing experience, preferably in beauty, luxury, or FMCG
- You understand Indonesian beauty consumers and have handled brand, campaign, and digital marketing work
- You can turn performance data into useful insights and manage internal and external stakeholders
- You communicate fluently in spoken and written English and work in a creative, proactive, results-focused way
Who this fits
You'll suit this role if you are a strong communicator who can guide teams, build agency and KOL relationships, and connect marketing activity to customer experience. You'll need familiarity with the Indonesian beauty market and the flexibility to coordinate with regional and global teams. The position is onsite in South Jakarta.
From the employer
LUXASIA Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-Commerce in Asia Pacific. Since 1986, we have strived to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the countries we currently operate in (and plan to expand into). Make a difference with us today.
Position Overview
You act as the ultimate Charlotte Tilbury ambassador by leading and engaging your team with the unique Tilbury vision. You are a dynamic and inspirational General Manager who is a true coach that helps develop the team to achieve all sales and operational targets. You demonstrate the ability to recruit and train #1 talent for expert artistry and never-ending Tilbury Theatre. You are flexible and a strong communicator that has the capability of guiding and supporting the team. You pride yourself on creating and driving magical customer experience by building genuine emotional connections. Not only do you dare to dream it – you dare to do it.
Key Responsibilities
Brand Strategy & Planning
- Develop and execute annual and quarterly marketing plans aligned with global brand guidelines and local market needs
- Drive brand awareness, desirability, and market share growth in Indonesia
- Ensure consistent brand image and positioning across all touchpoints
Campaign & Launch Management
- Lead end-to-end execution of product launches, campaigns, and promotional activities
- Localize global campaigns to fit the Indonesian market
- Coordinate closely with regional/global teams to ensure alignment and timely execution
Digital & Social Media
- Oversee digital marketing strategies including social media, KOL/influencer marketing, and e-commerce activations
- Drive online visibility, engagement, and conversion across platforms (e.g., TikTok, Instagram, e-commerce channels)
- Monitor digital performance and optimize campaigns based on insights
Retail & Trade Marketing
- Collaborate with retail and sales teams to develop in-store activations and promotions
- Ensure strong execution of visual merchandising and brand experience at counters
- Support sell-out performance through impactful retail initiatives
Budget & Performance Management
- Manage marketing budget effectively to maximize ROI
- Track and analyze campaign performance, sales results, and key KPIs
- Provide regular reports and insights with actionable recommendations
Stakeholder Management
- Work closely with internal teams (sales, e-commerce, education, PR) and external partners
- Build strong relationships with agencies, media, and KOLs
- Act as the key point of contact for brand-related initiatives in the local market
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- Minimum 5–7 years of experience in marketing, preferably in beauty, luxury, or FMCG industry
- Strong understanding of the Indonesian beauty market and consumer behavior
- Proven experience in brand management, campaign execution, and digital marketing
- Strong analytical skills with the ability to translate data into insights
- Excellent communication and stakeholder management skills
- Creative, proactive, and results-driven
- Fluent in English (both written and spoken)
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