Marketing Planning & Operations Analytics Manager
At a glance
Mid-level General Marketing role at Maker Lab. Singapore · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll model data and investigate business performance to guide marketing investment choices
- Run strategic, analytical, and operational work with regional teams across functions
- Own annual and quarterly planning, including budget models and headcount allocation
- Set performance frameworks, campaign maturity benchmarks, and ROI measures to track efficiency
- Find ways to tighten approvals, automate reporting, and simplify operating workflows
What you bring
- You have a BA/BS or equivalent practical experience
- Bring at least eight years in analytics, strategy, or operations within high-growth tech, consulting, or corporate strategy
- Use datasets and tools such as SQL, BigQuery, Tableau, or PowerBI to produce actionable business insight
- Build financial, operational, and performance models from scratch in advanced Google Sheets or Excel
- Explain complex data clearly to executives while applying strong quantitative judgment
Who this fits
You'll suit a fast-moving, matrixed environment where regional teams make decisions quickly and analytical work must lead to practical action. The role is onsite in Singapore and supports clients across APAC. You need excellent spoken and written English, while another Asian language is preferred for regional project coverage
From the employer
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
You'll drive business efficiencies and strategic growth for clients across APAC by combining operational planning with deep analytical rigour. Operating in a fast-paced environment, you will bridge the gap between complex datasets and marketing execution—using data modelling and quantitative insights to evaluate campaign performance, optimise budget allocation, and solve complex business problems.
Responsibilities:
- Conduct deep-dive business analysis and data modelling to support crucial marketing investment decisions.
- Drive and support strategic, analytical, and operational projects across cross-functional regional teams.
- Manage annual and quarterly planning, including data-backed budget modelling and headcount allocation processes.
- Establish key performance frameworks, campaign maturity benchmarks, and metrics to continuously evaluate marketing efficiency and ROI.
- Identify opportunities to streamline cross-functional approvals, automate reporting workflows, and simplify operational processes.
- Distil data-driven learnings and best practices from various initiatives and syndicate across functions.
- Craft compelling, insight-backed narratives to communicate complex marketing data simply to executive stakeholders.
You:
- BA/BS degree or equivalent practical experience.
- 8+ years of experience in an analytical, strategy, or operations role within high-growth tech environments, management consulting, or corporate strategy.
- Proven technical data fluency: hands-on experience working with datasets and analytical tools (e.g., SQL, BigQuery, Tableau, PowerBI) to extract actionable business insights.
- Advanced Google Sheets / Excel capabilities for building financial, operational, and performance models from scratch.
- Ability to translate complex datasets into simple, intuitive executive communications—balancing deep analytical rigor with practical actionability.
- Distinctive problem-solving and quantitative analysis skills combined with strong business judgment.
- Track record of thriving in fast-paced, matrixed environments with high agility and quick decision-making cycles.
- Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
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