Associate Director - Marketing Monetization & Performance Analytics
At a glance
Leadership General Marketing role at Makro PRO. Bangkok · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll build media and data monetization plans that improve revenue and profitability
- You’ll assess and negotiate agreements with data vendors and media partners
- You’ll set marketing KPIs, then analyze campaigns, segments, and user behavior for improvements
- You’ll safeguard data quality, integrity, and security while following applicable regulations
- You’ll commercialize marketing products, find new customers, and uncover sales opportunities
What you bring
- You hold a bachelor’s degree in business, marketing, data science, or a related discipline; a master’s is preferred
- You bring seven to ten years of leadership experience in monetization, marketing analytics, or a related area
- You can use analytics tools and languages such as SQL, Python, or R, plus Tableau or Power BI
- You understand media monetization, data monetization, marketing optimization, and data privacy considerations
- You communicate well, manage teams, and apply strategic thinking to revenue growth and data-led decisions
Who this fits
This role suits a strategic marketing leader who uses analysis to improve revenue, customer acquisition, retention, and marketing effectiveness. The position is based onsite in Bangkok, Thailand, and includes leadership and team-management responsibilities.
From the employer
Media and Data Monetization:
1. Develop and execute media and data monetization strategies to maximize revenue and profitability.
2. Evaluate and negotiate partnerships and agreements with data vendors and media partners to enhance monetization capabilities.
Marketing Performance Analytics:
1. Define and track key performance indicators (KPIs) related to marketing performance, customer acquisition, retention, and ROI.
2. Lead to conduct in-depth analysis of marketing campaigns, customer segments, and user behavior to identify actionable insights and optimization opportunities.
3. Ensure data accuracy, integrity, and security within the organization's data assets, complying with relevant regulations and best practices.
Marketing Product Commercialization:
1. Lead to identify opportunities for media monetization and marketing product commercialization as other income that will lead to an increase in sales.
2. Lead to drive marketing product commercialization, ensuring offerings are competitive, innovative, and meet evolving company needs.
3. Ensure sales increase opportunities and maximize revenue by finding potential new customers and new business opportunities
Requirements
- Bachelor's degree in Business, Marketing, Data Science, or a related field; Master's degree preferred.
- Proven experience in media and data monetization, marketing performance analytics, or a related role, with at least 7-10 years in a leadership capacity.
- Proficiency in data analytics tools and languages (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI) is preferred.
- Strong understanding of media monetization strategies, data monetization models, and marketing performance optimization.
- Exceptional leadership, team management, and communication skills.
- Strategic thinker with a focus on revenue growth, data-driven decision-making, and marketing effectiveness.
- Familiarity with digital marketing, advertising, and data privacy regulations is a plus.
- In-depth knowledge of industry trends and best practices in media monetization and marketing analytics.
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