Content & Marketing Manager (Native Chinese / Based in Shanghai, China)
At a glance
Mid-level General Marketing role at Makro PRO. Shanghai · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape China's brand content plan across Xiaohongshu, Douyin and Taobo, with channel matrices and communication calendars
- You'll create campaign concepts and key copy for promotions and launches, then work with the TP to deliver brand-consistent materials
- You'll build KOL, KOC and streamer relationships and help TP or partners adapt brand creative for influencer and livestream use
- You'll check TP-produced product pages, visuals and videos for brand compliance and quality
- You'll track content ROI and use performance data to improve the approach
What you bring
- Bring at least eight years of work experience, including at least five years in brand content or social media marketing
- Know KOCs, KOLs, Taobao and Red in China, plus major Chinese content platforms and current trends
- Show strong content planning, original ideation, visual judgment and project management, with successful influencer or streamer collaborations
- Communicate in workable English and guide internal and external teams through delivery
Who this fits
This suits a self-directed, organized and flexible marketer who is sales and ROI minded and can work in a fast-paced environment. You'll work onsite in Shanghai, China, and need native Chinese plus workable English communication. The listing calls for collaboration with internal and external teams, TP, partners, KOLs, KOCs and streamers, but does not state people-management responsibility.
From the employer
•Content Strategy & Planning: Develop the brand’s overall content strategy in China, planning cross-platform content matrices (off-platform: Xiaohongshu, Douyin; in-platform: Taobo) and communication calendars.
•Core Content Creation & Empowerment: Lead core creative concepts and content ideation for key campaigns (e.g., major promotions, new product launches), collaborating with the TP to produce and support core materials and copy that meet business needs while ensuring brand consistency.
•Influencer Marketing & Live Streaming Coordination: Responsible for KOL/KOC and streamer resource development and collaboration, guiding the TP or partners to adapt core brand creatives for influencer and live streaming scenarios.\
•Content Quality Oversight: Manage and review extended content produced by the TP (e.g., product detail pages, daily visuals/videos) to ensure compliance with brand standards and quality requirements.
•Performance Tracking & Optimization: Monitor content marketing ROI and continuously optimize strategies based on data insights.
Requirements
- 8+ years of work experience, 5+ years of experience in brand content marketing or social media marketing, familiar with KOCs/KOLs and Taobao & Red in China.
- Deep familiarity with mainstream Chinese content platforms and trends, with strong content planning and original creative capabilities to produce high-quality content blueprints and core ideas.
- ROI and sales driven in mindset on generating sales while working with KOCs/KOLs
- Extensive network and successful collaboration experience with influencers/streamers.
- Excellent content aesthetics and project management skills, capable of effectively guiding internal and external teams to execute content initiatives.
- Workable English communication skills required.
- Self-motivated, well-organized, flexible and result oriented
- Ability to work in a fast-paced, dynamic environment:
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