Account Executive - SMB / Mid-Market
At a glance
Mid-level Account Executive role at Malt. Berlin.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build outbound coverage for fifteen to twenty priority accounts each quarter through cold outreach, intelligence, and network mapping
- Run discovery through negotiation, using SPIN and MEDDIC to align C-level, Tech, HR, and Procurement stakeholders
- Keep Salesforce forecasts accurate while maintaining momentum through complex sales cycles
- Hand newly signed clients to Account Management and accelerate their first freelance deployments
- Secure Master Service Agreements and grow first-year revenue from those accounts
What you bring
- Two to three years in AE or SDR work, with the autonomy to execute without intensive coaching
- A proven record of winning major local German accounts rather than relying on multinational brand recognition
- Successful selling experience in Professional Services or SaaS, preferably across both
- Practical command of SPIN and MEDDIC sales methods
Who this fits
You’ll suit this role if you are a self-directed hunter who can create territory strategy, cold-start pipeline, and rigorously qualify accounts. The work targets German SMBs and high-growth companies with five hundred to two thousand employees, and requires independent management of a targeted account list. It is hybrid in Berlin with three office days and two home-working days, plus an onboarding week in Paris.
From the employer
- A diverse team of 600 Malters across 6 European countries
- A culture that champions equality (50% of our Comex are women) and inclusive growth
- Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
- A mission to give everyone the freedom to work differently
The Mission (Situation & Task) 🪐
- The Situation: Malt is transforming how work gets done as Europe’s leading freelance marketplace. While we have historically excelled at developing deep client relationships, we have identified a strategic, high-priority gap in our Go-To-Market engine: aggressive, net-new client acquisition.
- The Task: We are not hiring you to maintain a warm book of business. We are bringing you on to architect our zero-to-one acquisition strategy targeting the backbone of the German economy: German SMBs and high-growth companies (500 to 2,000 FTEs). You - as a team of 3 - will operate as the autonomous founder of your territory, designing your own outreach methodology and conquering major local players to drive our next phase of hyper-growth.
Key Responsibilities (Action & Output) ✨
- Action: Build and execute an intelligent outbound strategy targeting 15-20 key accounts per quarter, leveraging cold outreach, marketing intelligence, and strategic network mapping (including tracking alumni who used Malt at previous employers).
- Output: A localized, highly qualified pipeline of net-new Mid-Market logos.
- Metrics of Performance: Volume of Key Stakeholder Meetings booked per month, and the strict qualification/disqualification of ~15-20 accounts per quarter.
- Action: Command the entire sales cycle from initial discovery to final negotiation using rigorous MEDDIC and SPIN frameworks to diagnose complex business challenges.
- Output: Executed Master Service Agreements (MSAs) secured with C-level, Tech, and HR/Procurement stakeholders.
- Metrics of Performance: Deal velocity (maintaining a fast, consistent sales cycle) and accurate, predictable Salesforce forecasting. Pillar 3: Revenue Activation & Orchestration
- Action: Seamlessly orchestrate the post-signature handover to the Account Management team, ensuring clients are strategically primed and incentivized to deploy freelancers immediately.
- Output: Rapid deployment of freelance talent within newly signed accounts.
- Metrics of Performance: Total Annual Contract Value (ACV) signed and the maximization of actual revenue generated within the first 12 months post-MSA.
Pillar 1: Proactive Territory Architecture & Hunting
Pillar 2: Consultative Deal Leadership
Requirements & The Skills Matrix 🔍
- 2-3 years of AE and/or SDR experience, demonstrating autonomy and execution capability.
- A documented track record of conquering "Big Local Players" in the German market, rather than coasting on brand recognition from large multinational HQs.
- Demonstrated success selling within the Professional Services or SaaS industries (ideally both).
- Deep, practical fluency in SPIN and MEDDIC methodologies.
- Mastering complex, multi-stakeholder procurement navigation (aligning HR, Tech, and Sourcing/Buying centers).
- Architecting digital transformation acceleration for traditional high-growth Mittelstand businesses.
- Advanced pipeline integrity and CRM (Salesforce) command, merging execution rigor with strategic business acumen.
Proven Mastery:
Skills You Will Deploy & Develop:
The Self-Selection Filter ❓
- You possess an entrepreneurial, high-agency mindset and inherently know how to build your own strategy from the ground up.
- You are a pure hunter who thrives on reaching out, sparking interest in cold accounts, and converting them into massive revenue drivers.
- You value deep methodology, structure, and execution rigor over simply being "a good talker".
- You expect a fully built, warm book of business handed to you on day one.
- You require intensive, constant coaching to execute basic sales fundamentals (our leadership expects plug-and-play seniority).
- You lack the organizational discipline to independently manage and ruthlessly qualify a targeted list of 50 accounts every quarter.
This role is perfect for you if:
This role is NOT for you if:
30-60-90 Day Impact Plan (The "Result") 🏁
- Day 30: Complete your onboarding week in our Paris office, deeply understanding our marketplace mechanics and culture. Output: Map your initial 50 target accounts and finalize your customized hunter strategy.
- Day 60: Actively qualify and disqualify target accounts while executing in-depth discovery sessions with key C-Level and HR directors. Output: Establish a predictable, Meddic-qualified pipeline within Salesforce.
- Day 90: Secure initial Master Service Agreements (MSAs) and orchestrate frictionless handovers to the Account Management team. Metric of Performance: Take full ownership of maximizing actual revenue realization within your first major signed accounts.
How to join the mission? 🚀
- First call with Niko, our Talent Acquisition Lead, to better understand your background, and aspirations and answer your questions (45 minutes)
- Interview with your future manager, Jean-Charles Shadili, Head of Sales SMB, to discuss your experience and the role in more detail (45-60min)
- Business case in order to assess your technical sales skills and pitch delivery (60min)
- Lastly, you will meet Jihane, MD SMB, to better understand our global vision. (30min)
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