growthroles

Manager, Proposition Marketing

Manulife and John Hancock Open · verified Sep 24, 2026
Hong Kong Full-time Manager General Marketing

At a glance

Mid-level General Marketing role at Manulife and John Hancock. Hong Kong · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing
SeniorityManager
LocationHong Kong
EmploymentFull-time
PostedSep 21, 2026 · 4d ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Lead marketing materials and communications for product changes, launches, promotions, regulatory needs, and strategic initiatives
  • Run projects from scoping through delivery, tracking timelines, risks, dependencies, approvals, and stakeholder involvement
  • Review customer-facing content for accuracy, clarity, brand consistency, and compliance before release
  • Coordinate Product, Compliance, Legal, Distribution, Operations, Digital, and Communications partners
  • Oversee website content, digital quality checks, vendors, budgets, procurement, and printing arrangements

What you bring

  • A bachelor’s degree in marketing, business administration, communications, or a related discipline
  • At least eight years in insurance, financial services, product marketing, proposition development, or project management
  • Working knowledge of insurance products, customer communications, marketing governance, and applicable regulatory requirements
  • Strong project delivery, stakeholder engagement, analysis, problem-solving, and English and Chinese communication skills
  • Proficiency with Microsoft Office, including PowerPoint, Excel, and Word

Who this fits

You’ll suit a manager-level marketing role centered on complex initiatives, customer communications, governance, and cross-functional delivery. The work covers Hong Kong and Macau and is hybrid. You’ll also coach team members and project contributors while representing the team on broader projects.

From the employer

This is an exciting opportunity to join Manulife’s Proposition Marketing team and take ownership of a broad portfolio of product marketing and strategic business initiatives across Hong Kong and Macau. The role contributes to our mission of making decisions easier and lives better by delivering accurate, compliant, and customer-focused marketing materials and digital content that support business growth and enhance the customer experience. The successful candidate will gain broad exposure to product, regulatory, digital, and distribution priorities while collaborating with stakeholders and cross-functional teams. They will also have the opportunity to shape solutions, improve delivery standards, and further develop their leadership, influencing, and project management capabilities.

Position Responsibilities:

  • Lead the planning, development, and execution of marketing collateral and communications for product enhancements, revamps, launches, promotions, regulatory requirements, and strategic business initiatives.

  • Manage end-to-end project delivery, including scope, timelines, priorities, risks, dependencies, stakeholder engagement, and governance.

  • Drive internal reviews and approvals, consolidate feedback, and recommend practical solutions to resolve issues.

  • Review and approve customer-facing materials to ensure accuracy, consistency, customer clarity, brand alignment, and regulatory compliance.

  • Collaborate with Product, Compliance, Legal, Distribution, Operations, Digital, and Corporate Communications teams to deliver effective proposition marketing solutions.

  • Manage procurement, budgets, printing arrangements, and vendors with appropriate quality and cost controls.

  • Oversee content updates and quality assurance for corporate websites and digital platforms.

  • Drive process improvements and provide coaching and quality guidance to team members and project contributors.

  • Represent the team in cross-functional projects and support other strategic initiatives as assigned.

Required Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.

  • At least 8 years of relevant experience in insurance, financial services, product marketing, proposition development, or project management, with proven ownership of complex initiatives.

  • Solid knowledge of insurance products, customer communications, marketing governance, and relevant regulatory requirements.

  • Strong project management, stakeholder engagement, analytical, and problem-solving skills.

  • Excellent written and verbal communication skills in English and Chinese.

  • Proficient in Microsoft Office applications, including PowerPoint, Excel, and Word.

When you join our team:

  • We’ll empower you to learn and grow the career you want.

  • We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

  • As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Working Arrangement

Hybrid

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