Growth Operations Specialist

Gameopedia makes sure the biggest tech companies know exactly which game they're looking at. Same game, different edition, different platform, different name. Their data sorts it out, and YouTube and Discord rely on it.
They've been doing it for 20 years and cover 180,000+ games, and it's also what helps AI get its game facts right.
The hard bit is already done. LinkedIn outreach gets a 30% reply rate and every conversation is captured. What's missing is the engine connecting it all, so the SDRs can stop doing manual work and start having more of those conversations.
You'll take over sales and marketing ops, make HubSpot and ChatGPT the backbone of the operation, automate the low-value work, and bring paid LinkedIn in once the messaging is proven.
You'll be building on something that already works, with real ownership, in a lean team set to grow, and with deals starting at $100k a year, everything you build counts. What you’ll own:
Marketing & Sales Operations

• Take over the sales ops and marketing ops work currently sitting with the commercial lead.
• Build out HubSpot as the operational backbone, and connect it to ChatGPT and the other tools in the stack.
• Keep the setup documented and maintainable as the team grows.

Outreach Insight Loop

• Turn documented LinkedIn conversations into structured insight: what's working, what isn't, and with whom.
• Feed those insights back into ICP and playbook documentation, and from there into the outreach itself and other channels.
• Automate as much of that loop as practical, so it runs consistently rather than when someone has time.

SDR Enablement & Automation

• Sit down with the SDRs, understand what they do day to day, and identify what can be automated.
• Build and roll out those automations so the SDRs spend their time on high-value conversations.

Paid LinkedIn

• Once the learnings are in place and messaging is validated, start deploying paid LinkedIn campaigns alongside outreach, targeting the accounts and people already in conversation.
• Connect paid activity to the insight loop, so targeting and messaging draw on what the conversations show.
• Help shape new ways of working on media buying within the martech stack.

Who we’re looking for:
You're a builder. You've been the person who set up the CRM, connected the tools that didn't want to talk to each other, and automated the work everyone else was doing by hand. You don't wait for a brief. You spot the problem, design the fix, and make it work inside the team.
You'll have:

• Hands-on experience building in HubSpot (workflows, integrations, lead routing, data hygiene), not just running campaigns and reports
• Practical experience using AI and automation tools (Zapier, Make, n8n, custom GPTs, APIs) to build systems that run consistently, not one-off prompts
• A working understanding of performance marketing, enough to plan, run, and learn from paid LinkedIn campaigns
• Experience working alongside sales or SDR teams and making their day-to-day easier
• A track record of diagnosing problems independently and building the fix without detailed direction
• The ability to get your head around complex products and customer needs quickly

Bonus points for:

• Experience in a small B2B team where you had to figure things out yourself
• Exposure to long sales cycles and high-value, low-volume deals
• Familiarity with technical or data-driven products

This is probably not the role for you if:

• Your background is mainly content, brand, social, or email marketing
• You're a strategist or consultant who advises but doesn't implement
• You need a detailed brief or a lot of direction to get going
• Your HubSpot experience stops at sending campaigns and pulling reports
• You're an SDR or sales professional looking for a step sideways

Show us something you've built. A workflow, an automation, a system, a fix. If you can't point to one, this isn't the role.