玛氏宠物-Trade Marketing Manager-北京 / 上海

Mars (External) Open · verified Sep 24, 2026

2 Locations Full-time Manager Trade Marketing

At a glance

Mid-level Trade Marketing role at Mars (External). 2 Locations · full-time.

Pay not stated Trade Marketing salary

RoleTrade Marketing

SeniorityManager

Location2 Locations

EmploymentFull-time

PostedJul 10, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll steer the brand's e-commerce channel by reviewing sales, spending, and profitability against strategy
You'll represent the channel in NPD, shaping product input, launch plans, targets, and post-release reviews
You'll run C2M product work, bringing teams together for timely, high-quality delivery
You'll plan and evaluate major promotions and platform activities, coordinating on-site and off-site media
You'll produce scorecards and channel diagnoses while finding growth and investment opportunities

What you bring

You have solid experience in e-commerce trade marketing and brand operations
You can analyze business performance and turn findings into useful commercial insights
You've led NPD launches, campaigns, and projects involving multiple teams
You execute reliably, solve problems, communicate well, and adapt in a fast-moving setting
You write and speak English well

Who this fits

This role suits someone who combines commercial analysis with hands-on channel execution, project leadership, and a strong focus on results. You'll work across brand, marketing, product, media, and other teams in a fast-paced environment. It is a full-time role, with Beijing or Shanghai named in the title, while the listing's location field says China is otherwise unspecified.

From the employer

Job Description:

[Job Description]

Serve as the brand EC channel co-pilot, track and diagnose business performance, investment and profit to ensure on-track execution of brand and channel strategies.

Act as the channel representative in brand NPD projects, provide channel insights for product design, develop exclusive launch & activation plans and set targets during product development; prepare pre-launch toolkits, track post-launch performance, monitor and review targets; lead channel-dedicated C2M projects, coordinate cross-team resources to ensure on-time and high-quality project delivery.

Take charge of channel insight, planning, resource integration, execution and review of brand campaigns (CNY/618/D11, etc.) and platform IP activities; lead in-site and out-site media synergy projects to drive brand-performance integration.

Regularly deliver brand business scorecard and channel diagnosis, align channel and brand insights with marketing team, implement channel differentiation strategies; participate in EC transformation projects to improve investment efficiency and test new business models.

Provide valuable insights from digital tools, financial performance and external market information, and continuously identify opportunities for brand growth and investment optimization in EC channels.

作为品牌电商渠道协同负责人，跟踪诊断生意表现、资源投入与盈利状况，保障品牌与渠道策略按计划执行。

作为品牌新品项目渠道代表，在产品研发阶段提供渠道洞察、制定专属上市与激活方案、设定目标；负责上市前工具包准备、上市后表现追踪、目标监控与复盘；主导渠道定制化（C2M）新品项目，协调跨团队资源，保障项目按时高质量交付。

负责品牌大促（CNY/618/D11等）与平台IP活动的渠道洞察、方案规划、资源整合、执行落地与效果复盘；统筹站内站外媒体协同项目，推动品效协同。

定期输出品牌生意 Scorecard 与渠道诊断，与市场团队对齐渠道与品牌洞察，落实渠道差异化策略；参与电商转型项目，提升投放效率与新模式验证。

基于数字化工具、财务表现及外部市场信息输出有效洞察，持续挖掘电商渠道品牌增长与资源投放优化机会。

[KPI]

Achieve EC channel topline targets

Ensure on-time delivery of NPD and Channel dedication products projects

Meet NPD sales contribution and launch performance goals

Deliver campaign effectiveness, ROI and media synergy results

[Requirements]

Solid experience in EC trade marketing and brand operations

Strong business analysis and insight generation capabilities

Proven NPD, campaign and cross-functional project leadership

Excellent execution, problem-solving and communication skills

Strong result orientation and adaptability in fast-paced environment

Good written and oral English