Performance Marketer – Google Ads & Meta Ads
At a glance
Mid-level Performance Marketing role at Maskoid Technologies. Vadodara · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build, run, and improve paid campaigns across Google Ads and Meta Ads
- Manage Search, Display, Performance Max, YouTube, remarketing, and social lead campaigns
- Research keywords, review search terms, and block irrelevant traffic with negative keywords
- Track campaign results, then make bid, budget, audience, copy, and creative adjustments
- Set up conversion tracking, report findings, and coordinate with content and design teams
What you bring
- At least one year of practical Google Ads and Meta Ads experience
- Strong working knowledge of Google Search and Meta lead generation campaigns
- Ability to handle keywords, match types, search-term reviews, budgets, and campaign metrics
- Basic to good familiarity with GA4, GTM, Meta Pixel, and conversion tracking
- Analytical judgment, independent decision-making, and clear communication
Who this fits
You’ll suit a hands-on marketer who is comfortable working directly in Google Ads Manager and Meta Ads Manager rather than relying on theory. You’ll work full time onsite in Vadodara for an agency serving clients across industries, with multiple campaigns to manage at once.
From the employer
About Maskoid Technologies
Maskoid Technologies is a digital marketing agency based in Vadodara, working with clients across different industries and markets. We are looking for a hands-on Performance Marketer who can independently manage and optimize paid advertising campaigns across Google and Meta.
Job Responsibilities
Plan, create, manage and optimize Google Ads and Meta Ads campaigns.
Manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.
Manage Facebook and Instagram lead generation and conversion campaigns.
Conduct keyword research, search term analysis and negative keyword management.
Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance.
Manage campaign budgets and make regular bid and budget adjustments.
Analyze campaign data and identify areas for improvement.
Create and test different ad copies, audiences, keywords and creatives.
Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.
Set up and check conversion tracking, Meta Pixel, GA4 and Google Tag Manager.
Prepare regular campaign performance reports and share actionable insights.
Work with the content and design team to improve ad creatives and landing pages.
Manage multiple client campaigns simultaneously.
Stay updated with Google Ads and Meta Ads platform changes and best practices.
Required Skills
Minimum 1 year of hands-on experience in Google Ads and Meta Ads.
Strong practical knowledge of Google Search Ads and Meta Lead Generation campaigns.
Good understanding of keyword research, match types, negative keywords and search term reports.
Experience with campaign optimization and budget management.
Understanding of CPL, CPA, CTR, conversion rate and ROAS.
Basic to good knowledge of GA4, GTM, Meta Pixel and conversion tracking.
Good analytical and problem-solving skills.
Ability to understand campaign data and take optimization decisions independently.
Good communication skills.
Experience handling multiple client accounts will be an advantage.
Who We Are Looking For
We are looking for someone who is hands-on with paid advertising, not someone who has only theoretical knowledge of digital marketing.
The candidate should be comfortable working directly inside Google Ads Manager and Meta Ads Manager, analyzing campaign performance and making optimization decisions.
Qualifications
Graduate in any relevant field.
Google Ads / Meta certifications are an advantage but not mandatory.
1–3 years of relevant hands-on experience preferred.
What We Offer
Full-time role with an established digital marketing agency.
Opportunity to work on campaigns across different industries.
Hands-on experience with Google and Meta advertising.
Learning and growth opportunities.
Professional and collaborative work environment.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
