Senior Manager, Retail Marketing
Melco Resorts & Entertainment Open · verified Sep 24, 2026 At a glance
Senior Retail Marketing role at Melco Resorts & Entertainment. City of Dreams Macau · full-time.
Pay not stated Retail Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn property-level strategy into practical roadmaps, flagging execution risks and resource gaps before launch
- Deliver approved campaigns, promotional events, and seasonal activations within planned timelines and budgets
- Track project actions, remove bottlenecks, and manage on-site logistics with internal teams, tenants, and brand partners
- Coordinate assets, copy, CRM activity, tenant programs, window displays, and promotional mechanics across stakeholders
- Review trends, footfall, redemptions, and sales to produce ROI reports and recommendations for future campaigns
What you bring
- Bring five to seven years of professional experience in retail marketing or event coordination, with luxury retail or integrated resorts helpful
- Turn strategic direction into independent execution and completed action plans
- Use data to explain commercial performance, identify underlying causes, and advise leadership
- Work confidently with Excel, PowerPoint, Word, and other Microsoft Office tools
- Communicate fluently in spoken and written Cantonese, Mandarin, and English
Who this fits
You’ll suit a hands-on senior role focused on retail campaigns, events, tenant relationships, operational delivery, and performance analysis. The position is full-time at City of Dreams Macau, and it requires fluency in Cantonese, Mandarin, and English.
From the employer
POSITION SUMMARY:
The Senior Manager, Retail Marketing is a high-energy, action-oriented role responsible for the operational execution, daily management, and end-to-end delivery of retail marketing initiatives, while actively supporting the Assistant Director in strategic planning. This role converts a high-level property strategies into tactical action plans and serves as a critical strategic feedback loop. By analyzing operational data, the Senior Manager provides data-driven recommendations to help shape, refine, and optimize the overarching retail marketing strategy.
PRIMARY RESPONSIBILITIES:
Strategic Support & Analytical Mindset:
- Translate high-level strategic proposals from the Assistant Director or Executive Director into concrete operational roadmaps, identifying potential execution risks or resource gaps before rollout.
- Analyze weekly or monthly market trends, tenant sales performance, and footfall data to proactively recommend tactical strategy adjustments to the Assistant Director.
- Contribute actionable insights and data-driven proposals during retail planning sessions to assist the Assistant Director in formulating cross-property and tenant-specific promotional strategies.
Campaign Execution & Project Management:
- Execute all approved retail marketing campaigns, promotional events, and seasonal activations, ensuring all deliverables match scheduled timeline and budget allocations.
- Establish and monitor project punch-lists, tracking daily progress and resolving operational bottlenecks across all internal and external stakeholders.
- Manage on-site logistics and coordination for luxury brand partnerships, VIP workshops and retail activations etc.
Cross-Functional Operations & Retail Tenant Relations:
- Coordinate directly with internal departments – including PR, Branding, Digital Marketing, – to secure design assets finalize copy and deploy marketing materials.
- Deploy targeted CRM campaigns in coordination with the Melco Beyond team to track and incentivize spend among high-value retail customers.
- Liaise daily with retail tenants to implement co-developed marketing programs, coordinate window display changes, and distribute promotional mechanics.
Performance Tracking & Strategic Reporting:
- Compile and analyze daily campaign data, tracking metrics such as footfall, redemption rates, and retail sales performance against benchmarks set forth by Executive Director of Retail
- Draft technical post-event reports, detailing quantitative ROI data and operational challenges, accompanied by strategic recommendations for future campaign optimization.
KEY PERFORMANCE INDICATORS:
- Project Timeliness: 100% on-schedule and on-budget delivery of assigned marketing activations.
- Strategic Contribution: value and feasibility of operational recommendations adopted by the Assistant Director for future retail strategies
- Data Accuracy & Insights: accurate tracking of campaign performance paired with clear, actionable analysis.
- Tenant Participation: tenant baseline participation achieved retail mall wide marketing campaigns.
QUALIFICATIONS:
Experience (please indicate minimum required and preferred experiences)
- Minimum of 5-7 years’ of professional experience in retail marketing, event coordination, with focus on luxury retail or integrated resorts as a plus
Education (please indicate minimum and preferred academic requirements)
- Tertiary qualifications – Bachelor or Associate Degree preferred
Skills / Competencies (please indicate requisite competencies that are qualified for the position)
- Ability to translate strategic vision into actionable plans and drive them independently to completion.
- Strong capability to derive insights from data and measure commercial impact.
- Ability to look past raw numbers to uncover the “why” behind the data and present strategic recommendations to leadership
- Strong proficiency in using Excel, PowerPoint, Word and other MS Office
- Good communication skills - written and verbal.
- Fluent spoken and written Cantonese, Mandarin and English.
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