Marketing Coordinator - Coordinateur (-trice) Marketing (H / F)
At a glance
Mid-level General Marketing role at MicroHabitat. Remote, Canada · full-time · no salary stated · we estimate CA$74,000–CA$103,000.
MicroHabitat has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll study markets, customer behavior, competitors, and trends, then turn findings into reports and recommendations
- You'll help shape marketing plans, align campaign details with sales, and measure program performance
- You'll arrange meetings, events, conferences, trade shows, photoshoots, and the materials they require
- You'll create social and newsletter calendars, write urban-farming blog posts, and manage print orders
- You'll produce visuals and keep internal resources, directories, databases, and intranet sites up to date
What you bring
- You have a bachelor's degree in marketing, advertising, or communications and related coordinator experience
- You bring Canva expertise and knowledge of traditional, digital, content, and social media marketing
- You can conduct research with data analytics software and communicate effectively in writing and presentations
- You work confidently with Microsoft Office, particularly Excel and PowerPoint
- You may also have CMS, CRM, HTML, design, email software, budgeting, or forecasting experience
Who this fits
This role suits an organized multitasker who can manage varied projects, tight deadlines, and ongoing coordination with sales and marketing leadership. It is a full-time remote position based in Montreal, Canada. Experience sharing marketing ideas and best practices with a team will fit the role's collaborative expectations.
From the employer
Job Description
At MicroHabitat, we attribute much of our success to the strength of our marketing division. To build on this momentum, we’re searching for a highly qualified marketing coordinator to work closely with them. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.
Objectives of this Role
- Assist in the development and implementation of the company’s brand strategy
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Prepare marketing activity reports and metrics for measuring program success
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
- Design and implement visuals needed in the various departments of the company
- Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
- Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
Daily and Monthly Responsibilities
- Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
- Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
- Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
- Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
- Create content calendars for social medias and newsletters
- Coordinate photoshoots and events
- Coordinate printing and Vistaprint orders
- Write blog articles on various subjects directly linked to urban farming and our services
Skills and Qualifications
- Canva expertise
- Bachelor’s degree in marketing, advertising, or communications
- Past work experience as a marketing coordinator or similar role
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience with research using data analytics software
- Excellent writing, communication, and presentation skills
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
Preferred Qualifications
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Working knowledge of HTML and design and email software
- Experience working with budgets and forecasting
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