Campaign Manager
At a glance
Mid-level Campaign Management role at Mindlance. New York · contract · no salary stated · we estimate $66,625–$100,000.
Mindlance has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and steer client and internal campaigns from launch through completion
- Use DSP data and planning tools to shape recommendations, budgets, bidding, and performance waterfalls
- Turn media goals into programmatic plans across video, display, social, and native channels
- Build audiences to increase traffic and engagement, then report on delivery and results
- Analyze campaign data and optimize for performance, ROAS, or another KPI
What you bring
- Bring at least five years in digital media, video, social, search, or trading, with programmatic knowledge
- Have hands-on experience with DSPs, DFP/DFA, ad servers, DMPs, and verification services
- Use advanced Excel skills to solve problems and interpret complex systems and processes
- Stay detail-focused while managing multiple priorities in a fast-moving environment
- Hold a relevant bachelor's degree or equivalent experience
Who this fits
You'll suit a data-focused digital media operator who can manage programmatic campaigns across several platforms. You'll work onsite in New York as a contractor. Health, finance, or content-network experience is a plus, and Facebook Ads Manager or Power Editor experience is also helpful.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.
Job Description:
Overview:
- Client is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and client the Magazine. The client Health Network includes client, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Client's consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
Responsibilities:
- Implement, execute and guide campaigns (client and internal) through their entire lifecycle
- Leverage data and insights from multiple platforms and planning/forecasting tools within DSPs to inform campaign recommendations, budgets, bid strategies, and performance waterfalls
- Understand how to translate media objectives and strategies into programmatic campaign recommendations and strategies across multiple platforms (video, display, social, native)
- Assist in audience development initiatives to increase traffic and engagement
- Generate reports on a regular basis, ensuring proper campaign delivery and performance
- Analyze campaign data & optimize towards maximum performance, ROAS or other KPI
- Be the thought leader in digital media optimization
Required Skills:
Qualifications:
- Excellent analytical and quantitative skills with the ability to understand complex systems and processes
- At least 5+ years of digital media/video, social, search or trading experience – knowledge of the programmatic landscape is critical for this role
- Firsthand experience using DSPs, DFP/DFA and other 3rd party ad servers, DMPs, 3rd party verification services is required
- Advanced MS Excel skills and experience in creative problem solving
- Ability to multitask and remain detail-oriented in a fast-paced, dynamic environment
- Deep understanding of ad server technologies and the overall digital media ecosystem
Desired (not required) Skills:
- Experience with Facebook Ads Manager/Power Editor is a huge plus
- Experience in Health, Finance or Content Networks is also a plus
Education/Certifications:
- Bachelor’s degree in relevant field or equivalent experience
If you are interested feel free to reach Ajay Kumar on #732-243-0011 or email your resume on ajayk(at)mindlance.com
Not this one either?
Claude or ChatGPT reads the other 90,924 for you.
Get better matches →