Digital Content Specialist
At a glance
Mid-level Content Creation role at Mindlance. Madison · contract.
Pay not stated Content Creation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Manage and refresh content on retail partner websites for each brand, keeping pages effective and current
- Gather brand copy and imagery, then combine assets for use across retailer experiences
- Build richer product-page content with WebCollage and coordinate agency work on Amazon A+ pages
- Assess digital shelf results, use analytics to spot gaps, and recommend improvements
What you bring
- Bring at least six years of experience plus a bachelor’s degree
- Use content management, web publishing, and digital content development tools
- Apply user experience, design, Photoshop, analytics, and data aggregation skills to web content
- Bring at least two years of Adobe Photoshop and project management experience
- Communicate clearly in writing and conversation, with business judgment and strong attention to detail
Who this fits
You’ll suit this contract role if you can work onsite in Madison and collaborate with brand teams and agency partners. The work favors someone comfortable managing content, shaping product-page experiences, measuring performance, and communicating across stakeholders.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.
Job Description:
Responsible for managing digital content across our retail.com partner sites to ensure content is optimized effectively and updated appropriately for each of our brands. Work with brand teams to collect and consolidate digital assets including brand messaging and images. Create enhanced content for retailer digital product pages leveraging WebCollage as well as working with agency partners in development of Amazon A+ pages. Measure effectiveness of digital shelf efforts and identify opportunities for improvement.
Familiarity with digital content development, management and/or web content publishing tools. Strong project management and attention to detail. Good understanding of content optimization, user experience / design best practices, communication, and analytics (i.e. Google analytics). Ability to aggregate data, create mock-up designs, and develop web content. Strong written and verbal communication skills. Adobe Photoshop (2 years), Project Management (2 years)
Top 3 critical skills: Content Management Systems, User Experience Design, Photoshop, Analytics, Business Communication & Acumen
Minimum education experience required: Bachelor Degree
Experience required: 6+ years
Top 3 critical skills: Content Management Systems, User Experience Design, Photoshop, Analytics, Business Communication & Acumen
Minimum education experience required: Bachelor Degree
Experience required: 6+ years
All your information will be kept confidential according to EEO guidelines.
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