Social Community Manager
At a glance
Mid-level Community Marketing role at Mindlance. New York · contract · no salary stated · we estimate $80,000–$110,000.
Mindlance has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Represent Citi across social channels by monitoring, moderating, answering, and reporting on conversations
- Grow platform communities through daily content, audience engagement, and ongoing relationship building
- Track sentiment, complaints, influencers, and emerging risks, then escalate issues when needed
- Set North American social publishing practices and help shape channel calendars with campaign teams
- Support event marketing with live content, sweepstakes, and Surprise & Delight work
What you bring
- You can manage Sprinklr or a comparable social content platform
- You bring basic Photoshop ability and know image requirements for each platform
- You collaborate readily with agency, insights, campaign, content, and business-line partners
- You can identify conversation trends and warning signs while responding promptly to consumers
Who this fits
This role suits a collaborative social marketer who is comfortable acting as Citi’s public voice and supporting real-time content needs. You’ll work onsite in New York as a contractor, partnering with agency, insights, campaign, content, and business-line teams.
From the employer
Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.
• Serve as the face and voice of the brand on Citi’s social channels (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+, blogs and other emerging platforms). Monitor, moderate, respond to, and report on consumer conversations.
• Drive community management and publishing standards for NA Social Team. Stay abreast of social media trends, rapidly changing technologies, online competitor presences, and ongoing community dialogue.
• Write fresh and engaging content on a daily basis, getting to know the communities on each platform and fostering conversations around the brand.
• Monitor comments and complaints in a timely manner with the ability to identify trends, influencers, as well as spot warning signs / potential crises and escalating when appropriate.
• Drive Surprise & Delight initiatives and Sweepstakes tactical campaign support
• Proficient in operating/managing Sprinklr or comparable social content management system.
• Assist with creating overarching content calendar for each channel, partnering closely with the Campaign/Content Managers to develop publishing strategies and tactics that support business objectives.
• Collaborate with Campaign/Content Managers & LOB partners to provide real-time content creation and marketing support, primarily focusing on entertainment related initiatives for special events.
• Must be proficient in basic Photoshop skills and understand platform image specs.
• Team player, ability and willingness to collaborate, advise and get hands dirty.
This job is with one of my Financial Client.
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