Growth Marketing Manager
At a glance
Mid-level Growth Marketing role at Mirage. New York · full-time · $100,000–$150,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build paid-social ads and testing frameworks with the performance team to meet business goals
- You'll set the creative testing roadmap, balancing fresh concepts with refinements to proven ads
- You'll analyze creative performance, building dashboards and finding funnel, hook, concept, and format patterns
- You'll brief creators, agencies, and internal teams, then guide high-volume video and static ad production
- You'll work with influencer, product, design, and growth partners on creators, launches, and full-funnel campaigns
What you bring
- You bring at least four years in performance or growth marketing, with strong creative capability
- You understand paid-social algorithms, full-funnel measurement, and how to find what drives results
- You can develop creative hypotheses and write briefs, using AI tools and lightweight reporting workflows
- You work confidently in Google Sheets or Microsoft Excel and organize complex projects well
- You've worked with creators and influencers across global markets
Who this fits
You’ll suit this role if you combine creative judgment with analytical instincts, project discipline, adaptability, and enthusiasm for innovation. You’ll collaborate across performance marketing, creative, product, design, growth, agencies, and creators. You must work in person at Mirage’s NYC headquarters in Union Square.
From the employer
Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would — dramatically improving productivity for experienced teams, while making video creation accessible to anyone.
We’re an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you’ll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression.
More about us
Product (Captions by Mirage)
Research (Our Models and Agents)
Updates (Mirage on X / twitter)
TechCrunch, Forbes AI 50, Fast Company (press)
Our Investors
We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.
Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)
About the role:
We’re looking for a Growth Marketing Manager to supercharge our performance advertising and lead our performance creative strategy & analytics efforts. In this role, you’ll own creative briefs and how we use creative insights, performance data, and market research to develop, test, and scale high-performing ad campaigns.
You’ll partner closely with our Performance Marketing and Creative teams to identify what’s working, uncover new creative opportunities, and translate performance insights into actionable creative strategy. You’ll also collaborate with top global creators and work cross-functionally across Product, Creative, and Growth to produce impactful video and static ads that drive meaningful business results.
Key Responsibilities:
Create performance ads and help develop creative testing frameworks for paid social platforms, aligning closely with the performance team to deliver on business objectives
Drive the creative testing roadmap — prioritizing hypotheses, sequencing concepts, and balancing net-new swings with iterations on proven winners
Own creative performance analysis end to end–build dashboards, diagnose funnel drop-offs, and pinpoint patterns across concepts, hooks, and formats–to systematically improve creative hit rate
Drive hypothesis-driven creative briefs for creators, agencies, and internal teams, with an understanding on how to develop both new concepts and creative iterations
Work closely with video editors, designers, and creators to execute and deliver a high-volume of direct-response creative, including reviews of scripts and video edits.
Collaborate with influencer marketing on creator sourcing and creator criteria, working together on identifying new partners, managing outreach, negotiating contracts, and guiding ad production to meet our high brand standards
Collaborate with product, design, and other cross functional stakeholders to ensure a full-funnel approach to reaching both new and core audiences
Support marketing campaigns and product launches from concept to execution
Requirements:
Minimum 4+ years experience as a performance marketer or growth marketer with strong creative skillset
Deep understanding of paid social algorithms and full-funnel performance, with the analytical instincts to diagnose what's driving results.
Direct experience in developing creative hypotheses and writing executional creative briefs.
Deep understanding of digital marketing principles and social media platforms, like Meta, TikTok, Youtube, and Linkedin
Fluent with AI tools and comfortable building lightweight systems including reporting, tagging taxonomies, automated workflows to move faster and scale creative output
Strong proficiency in Google Sheets or Microsoft Excel
Strong project management and organizational skills
Experience working with global creators and influencers
Self starter with an adaptable mindset and passion for innovation
Benefits:
Comprehensive medical, dental, and vision plans
401K with employer match
Commuter Benefits
Catered lunch multiple days per week
Dinner stipend every night if you're working late and want a bite!
Grubhub subscription
Health & Wellness Perks
Multiple team offsites per year with team events every month
Generous PTO policy
Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Please note benefits apply to full time employees only.
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