Marketing Campaign Manager
At a glance
Mid-level Campaign Management role at Mondia Group. Johannesburg · full-time.
Pay not stated Campaign Management salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan, launch, monitor, and refine campaigns across SMS, USSD, BTL, social, display, and programmatic channels
- Build strategies for multiple products that support both customer acquisition and engagement goals
- Run daily always-on and seasonal campaigns, while maintaining social presence for key services
- Track campaign results against KPIs and ROI, then use performance data to improve traffic and revenue
- Coordinate with media specialists, agencies, and vendors on new growth ideas and emerging technology
What you bring
- A bachelor’s degree in marketing, media management, or a related field
- Hands-on experience taking marketing campaigns from initial concept through delivery
- Working knowledge of website, marketing, and business intelligence analytics tools such as Google Analytics, Tableau, Mixpanel, or Matomo
- Strong understanding of SMS, digital, and BTL platforms, practices, and website analytics
- Creative audience targeting skills paired with strong analysis, communication, and interpersonal ability
Who this fits
You’ll suit a Johannesburg-based, onsite marketing manager role if you can lead campaigns across several digital and BTL channels and balance creative work with performance analysis. The role calls for someone current on marketing technology and trends, able to collaborate with agencies, vendors, media experts, and internal teams. Experience with A/B or multivariate testing is preferred.
From the employer
Responsible for planning, implementing, tracking and optimizing our digital marketing campaigns across all digital channels, incl. but not limited to SMS, USSD, BTL as well as social media and performance-based campaigns.
- Drive and optimize digital campaigns based on KPI requirements
- Design and oversee all aspects of our integrated digital and BTL marketing campaigns, including programmatic & display advertising campaigns as well as social media.
- Develop campaign strategies and plans for multiple products and services offered to our clients for a focus not only on acquisition but also engagement KPIs.
- Manage always-on and seasonal marketing campaigns for multiple digital products and services on a daily basis.
- Develop and maintaining a social media presence for key services across all channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Coordinate with advertising and media experts to improve marketing results.
- Evaluate important campaign metrics that affect our website traffic, revenue targets, and target audience.
- Work with the marketing team to brainstorm new and innovative growth strategies.
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies and trends. Provide thought leadership and perspective for adoption where appropriate.
Requirements
Minimum Bachelor’s degree in Marketing, Media Management or similar qualification in relevant field.
Solid knowledge of website, marketing and BI analytics tools (e.g. Google Analytics, Tableau, Mixpanel, Matomo)
Demonstrable experience in leading marketing campaigns from the idea stage through to their execution and implementation
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies i
In-depth knowledge of SMS campaigns as well as various digital and BTL marketing platforms, best practices, and website analytics.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Highly creative with excellent analytical abilities.
Experience with A/B and multivariate experiments preferred
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