Senior Analyst, Marketing Operations
At a glance
Senior Marketing Operations role at Morning Consult. Remote, United States · full-time.
In listing Marketing Operations salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run HubSpot across Marketing, Sales, and Operations, covering setup, users, data structure, and system health
- Build workflows for lifecycle stages, lead scoring, nurturing, segmentation, and process automation
- Keep HubSpot and Salesforce aligned while resolving sync issues, routing leads, and supporting attribution
- Create funnel and campaign dashboards, then turn recurring reports into useful business narratives
- Manage campaign operations such as list pulls, email setup, tracking rules, QA, and post-campaign analysis
What you bring
- Bring three to five years in Marketing Operations, Revenue Operations, or a related B2B SaaS or data role
- Design HubSpot workflows, lifecycle rules, and scoring models hands-on, with experience connecting it to Salesforce
- Use dashboards plus advanced Excel or Google Sheets for reporting, data work, and ad hoc analysis
- Understand GA4, Google Tag Manager, UTM governance, ABM tools, and privacy rules for marketing databases
- Communicate technical systems clearly, work independently, and apply careful judgment to data and workflow problems
Who this fits
This role suits an independent systems thinker who enjoys fixing unreliable workflows, improving data quality, and translating technical details for business partners. You'll be a senior individual contributor working across Marketing, Sales, RevOps, Customer Success, BI, and Finance. The position can be remote or based in Washington, DC, New York, NY, or Chicago, IL
From the employer
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.
This role is available in any of our office locations (Washington, DC; New York, NY; Chicago, IL) or can be based remotely. Join us in the office for catered lunch on Tuesdays, Wednesdays and Thursdays!
About the Role
We're seeking a Senior Analyst, Marketing Operations to serve as the operational backbone of our marketing technology ecosystem. You'll own the systems, workflows, data, and reporting that connect marketing activity to pipeline outcomes — with HubSpot as your primary platform and Salesforce as your key integration partner.
This is a high-impact IC role for someone who takes pride in building things that work reliably at scale, partners well across Marketing, Sales, and RevOps, and brings sharp judgment to prioritization.
The Business Operations Team
Business Operations is the connective tissue of Morning Consult's revenue organization. We own the systems, processes, and reporting that power the commercial engine — and we bring structure to ambiguity across Sales, Marketing, Customer Success, Finance, and beyond.
What You'll Be Working On:
HubSpot Platform Ownership
Primary HubSpot admin across Marketing, Sales, and Operations Hubs: configuration, data architecture, user management, and platform health
Build and maintain automation workflows, lifecycle stage logic, lead scoring, nurture sequences, and list segmentation
Own data governance: field standards, deduplication, database hygiene, and compliance with GDPR, CCPA, and CAN-SPAM
CRM Integration & Salesforce Alignment
Own the HubSpot–Salesforce integration: bidirectional sync, lead routing, MQL/SQL definitions, and attribution
Monitor integration health; resolve sync failures before they affect reporting or sales workflows
Lightweight Salesforce support — field mapping, reports, RevOps partnership — as needed
Reporting & Dashboards
Design and maintain dashboards in HubSpot and Salesforce covering funnel health, campaign performance, pipeline contribution, and MQL conversion
Own reporting cadences — weekly snapshots, monthly reviews, QBR-ready summaries — with insight-driven narratives, not just raw numbers
Partner with BI and Finance on metric definitions, data sources, and reporting logic
Campaign & Process Operations
Own the operational layer of campaign execution: list pulls, workflow QA, email setup, UTM governance, suppression logic, and post-campaign reporting
Support ABM operations for enterprise accounts using enrichment and routing tools (Clay, ZoomInfo, LeanData)
Proactively automate manual processes; document workflows and system configs for scalability
Cross-Functional Partnership
Trusted ops partner to Marketing, Sales, RevOps, and Customer Success — translating business needs into system logic
Help stakeholders scope requests, assess tradeoffs, and self-serve through training and clear documentation
About You and What You've Done:
3–5 years in Marketing Operations, Revenue Operations, or a closely related B2B SaaS or data company role
Deep, hands-on HubSpot expertise — you design workflows, lifecycle logic, and scoring models from scratch; certifications are a strong signal
Solid grasp of the HubSpot–Salesforce integration; comfortable in Salesforce for reports, record inspection, and joint process work
Strong dashboard and reporting skills; advanced Excel or Google Sheets for data manipulation and ad hoc analysis
Familiarity with GA4, Google Tag Manager, and UTM governance — you understand how campaigns get measured end to end
Experience with ABM and enrichment/routing tools (Clay, ZoomInfo, LeanData)
Working knowledge of GDPR, CCPA, and CAN-SPAM as applied to marketing databases
AI-native working style — you use Claude, ChatGPT, or similar to accelerate operational work and know where human judgment still matters
Systems thinker with high attention to detail; you treat broken workflows and dirty data as problems worth fixing
Independent, clear communicator who can translate technical logic for non-technical partners
Note: We view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds — if you're open to building new skills, we'd love to hear from you.
Compensation
The expected salary range for this position is $72,100 – $113,400, with a midpoint of $92,800. In most cases, we target the midpoint for new hire compensation. This role is eligible for an equity grant. Please see an overview of Morning Consult's benefits on our Career Page.
We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Morning Consult will provide reasonable accommodations for qualified individuals.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.
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