SEM Specialist II
Hybrid Mansfield Full-time Mid-level Paid Search / PPC
At a glance
Mid-level Paid Search / PPC role at Mouser. Mansfield · full-time.
Pay not stated Paid Search / PPC salary
RolePaid Search / PPC
SeniorityMid-level
LocationMansfield
WorkplaceHybrid
EmploymentFull-time
PostedAug 14, 2026 · 5w ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Run daily upkeep and setup for PPC accounts across Google, Bing, Yahoo, and other assigned search platforms
- Build, monitor, analyze, optimize, report on, and pace budgets for search campaigns and ad groups
- Research keywords, manage bids, test variations, and use negative-keyword analysis to improve results
- Create reports and dashboards from search-platform and other data while recommending targeting and campaign changes
- Coordinate SEM meetings, global communications, administrative work, and research into new opportunities
What you bring
- Bring at least two years of SEM experience plus a related bachelor's degree or equivalent work experience
- Use Excel, Microsoft Office, writing, and math confidently
- Manage multiple projects and deadlines with strong organization, communication, analytical, and problem-solving skills
- Work independently and cross-functionally, applying sound judgment and improving processes used by multiple departments
Who this fits
This role suits someone who can balance hands-on paid search management with reporting, business learning, and coordination across teams. You’ll work full time in a hybrid role based in Mansfield, United States, with regular interaction with external teams.
From the employer
ACCOUNTABILITIES & ESSENTIAL FUNCTIONS
- Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
- Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research, and expansion.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
- Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
- Manage the budget of all assigned paid search accounts and make recommendations for continuous improvement.
- Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
- Maintain and monitor keyword bids
- Develop Mouser and ecommerce business acumen.
- Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.
SKILLS & CERTIFICATIONS
- Skill evaluation: Behavioral (80%)
- Strong Excel, Writing, & Math Skills.
- Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
- Excellent verbal and non-verbal communication skills. Including the ability to communicate with people at all levels.
- Interacts effectively with individuals and groups inside and outside the organization.
- Exhibits strong analytical, problem solving, negotiation, organizational, and teaching skills.
- Works effectively both independently and as a member of a cross functional team.
- Uses sound judgment to identify issues and escalates when appropriate.
- Contributes to improvements in processes (technical or business) used by multiple departments.
- Strong experience with all Microsoft Office applications.
- Multilingual is a plus but not required.
- Ability to set and track goals.
SEM Specialist I
- Bachelor's Degree in a related discipline or work experience.
SEM Specialist II
- Establish, maintain, and continuously build on Mouser and ecommerce business knowledge.
- Make recommendations to improve based on monitoring keyword bids, quality scores, and other account metrics.
- Make recommendations for A/B testing for continuous improvement.
- Set meetings at regular intervals with external teams to align objectives and gather insights.
- Maintain and actively pursue awareness of SEM Industry trends and changes and share this knowledge with the SEM team.
Requirements
- Bachelor's Degree in a related discipline or work experience.
- 2+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.
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