Director of Performance Marketing
MTM LLC Open · verified Sep 24, 2026 At a glance
Leadership Performance Marketing role at MTM LLC. Dallas · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own paid search, paid social, display, OTT/streaming, direct mail, and third-party lead channels
- Run the funnel from lead capture through booked appointments, aligning Sales on quality, volume, and revenue
- Build attribution, dashboards, reporting rhythms, and a channel P&L tied to installed revenue
- Reduce blended cost of marketing to 15% or lower by improving, restructuring, or cutting channel spend
- Lead internal marketers and outside agencies while shaping plans, budgets, positioning, and scalable growth programs
What you bring
- Bring at least five years of performance marketing experience, including two years in home improvement, home services, or adjacent fields
- Show measurable ROI from managing $3M+ in yearly paid media investment
- Know Google Ads, Meta Ads, and multi-channel attribution in depth
- Connect CRM data to sales results, with Salesforce experience preferred
- Build performance dashboards and develop a marketing team
Who this fits
You’ll suit a hands-on performance marketing leader who can execute, measure, optimize, and lead rather than focus only on strategy. Home improvement knowledge, sales alignment, and experience managing agencies or internal marketers are central to the role. The position is based in Dallas and requires in-person work.
From the employer
Job description:
The Director of Performance Marketing is a high-impact leadership role responsible for owning and optimizing all performance marketing channels. This individual will take day-to-day ownership of paid media, lead generation, and channel performance — freeing our Fractional CMO to focus on broader brand strategy and executive priorities. This is not a strategy-only role. We need someone who can build, execute, measure, and iterate. The right candidate combines deep home improvement industry knowledge with hands-on performance marketing expertise and the leadership presence to drive a team.
Key Responsibilities
Channel Ownership & Performance
- Own all performance marketing channels including paid search, paid social, display, OTT/streaming, direct mail, and third-party lead generation
- Drive cost-of-marketing (COM) efficiency across all channels, with a target of reducing blended COM to 15% or below
- Establish channel-level attribution, reporting, and optimization cadence
- Identify underperforming channels and restructure or eliminate spend accordingly
Lead Generation & Revenue Impact
- Own the full funnel from lead generation through appointment set, with close collaboration with Sales on conversion metrics
- Partner with Sales leadership to align lead quality, appointment volume, and revenue outcomes
- Build and manage lead scoring, routing, and follow-up processes in partnership with CRM and operations teams
Analytics & Reporting
- Establish real-time visibility into marketing performance across all channels (Salesforce + Acumatica environment)
- Deliver weekly and monthly performance dashboards to the CMO and President
- Build and maintain a channel-level P&L view tied to installed revenue
Team & Agency Management
- Manage internal marketing team members and external agency/vendor relationships
- Set clear performance expectations, conduct regular reviews, and develop team capabilities
- Evaluate agency performance and make recommendations on in-house vs. outsourced capabilities
Strategic Planning
- Partner with the Fractional CMO on annual marketing planning, budget allocation, and brand positioning
- Contribute to the company's path from $66M to $87M+ in revenue through scalable marketing programs
- Stay current on home improvement industry trends, competitor activity, and emerging channels
Requirements
- 5+ years of performance marketing experience, with at least 2 years in the home improvement, home services, or adjacent industry (windows, roofing, HVAC, solar, remodeling, etc.)
- Proven track record of managing $3M+ in annual paid media spend with measurable ROI outcomes
- Deep expertise in Google Ads, Meta Ads, and multi-channel attribution
- Experience with CRM systems (Salesforce preferred) and connecting marketing data to sales outcomes
- Strong analytical skills — comfortable building and owning performance dashboards
- Demonstrated ability to manage and develop a marketing team
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Work Location: In person
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