Account Based Marketing - Assistant Manager
Gurugram Full-time Manager Account-Based Marketing
At a glance
Mid-level Account-Based Marketing role at Neolytix. Gurugram · full-time.
Pay not stated Account-Based Marketing salary
RoleAccount-Based Marketing
SeniorityManager
LocationGurugram
EmploymentFull-time
PostedAug 3, 2026 · 7w ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Define target-account groups across strategic, clustered, and programmatic ABM tiers
- Turn ZoomInfo, Apollo, and Definitive Healthcare signals into scored account briefs
- Enrich accounts and contacts, then verify CRM, email, title, and sequence details before Sales handoff
- Give AEs prioritized action lists, run status syncs, and keep HubSpot campaign tags accurate
- Build tier-specific campaigns across email, LinkedIn, paid social, direct mail, webinars, and events
What you bring
- Three to five years in B2B marketing, including at least two years running ABM programs
- Hands-on experience converting intent data into sales-ready account lists and partnering with AE teams
- Working knowledge of ZoomInfo, Definitive Healthcare, Warmly, 6sense, Demandbase, Apollo, HubSpot, Salesforce, and LinkedIn Campaign Manager
- A completed bachelor's degree in Marketing, Business, or a related field
- Strong English communication for structured Sales discussions and leadership performance presentations
Who this fits
You’ll suit a hands-on ABM marketer who can score accounts, maintain clean data, and coordinate directly with Sales, Product Marketing, and Demand Generation. The role is full-time and onsite in Gurugram, with a UK shift from 1:30 PM to 10:30 PM IST and a need for flexibility. Immediate joiners or people with short notice periods are preferred.
From the employer
NEOLYTIX
ABM Specialist / Assistant Manager
Account-Based Marketing · Healthcare SaaS · Senior Associate / AM band FUNCTION
MarketingEXPERIENCE
3–5 YearsLOCATION
Gurugram (Onsite)SHIFT
UK (1:30–10:30)Role OverviewNeolytix is a US-headquartered healthcare BPO/KPO serving 280+ healthcare organizations across RCM, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centers in Gurugram and Manila — including our proprietary InCredibly credentialing platform. We are transitioning from a services company to a Services-as-Software model.
The ABM Specialist / Assistant Manager owns Neolytix’s account-based marketing motion across 1:1 (strategic named accounts), 1:few (ICP segment clusters, e.g., rural hospital RCM), and 1:many (programmatic, intent-gated) tiers. You’ll build and run intent-driven account scoring, tiered engagement playbooks, and enrichment workflows in close partnership with Sales, Demand Generation, and Product Marketing — turning signal data into prioritized, sales-ready accounts.
Key ResponsibilitiesAccount Segmentation & Tiering
Drive pipeline across the full ABM tier structure, with direct exposure to Sales and Marketing leadership.Scale an Intent-Driven Motion
Build ABM for a rapidly growing Healthcare SaaS product targeting the US mid-market.Ownership Culture
An environment that values ownership, curiosity, and continuous improvement.Development Support
Learning resources, external certifications, and leadership mentoring.
ABM Specialist / Assistant Manager
Account-Based Marketing · Healthcare SaaS · Senior Associate / AM band FUNCTION
MarketingEXPERIENCE
3–5 YearsLOCATION
Gurugram (Onsite)SHIFT
UK (1:30–10:30)Role OverviewNeolytix is a US-headquartered healthcare BPO/KPO serving 280+ healthcare organizations across RCM, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centers in Gurugram and Manila — including our proprietary InCredibly credentialing platform. We are transitioning from a services company to a Services-as-Software model.
The ABM Specialist / Assistant Manager owns Neolytix’s account-based marketing motion across 1:1 (strategic named accounts), 1:few (ICP segment clusters, e.g., rural hospital RCM), and 1:many (programmatic, intent-gated) tiers. You’ll build and run intent-driven account scoring, tiered engagement playbooks, and enrichment workflows in close partnership with Sales, Demand Generation, and Product Marketing — turning signal data into prioritized, sales-ready accounts.
Key ResponsibilitiesAccount Segmentation & Tiering
- Define and maintain target-account universes across all three ABM tiers — 1:1 strategic, 1:few ICP clusters, and 1:many programmatic segments.
- Set tier-specific playbooks: bespoke for 1:1, shared with light personalization for 1:few, and rules-based programmatic for 1:many.
- Own recurring intent-signal ingestion (ZoomInfo intent, Apollo, Definitive Healthcare) and convert raw signals into scored account briefs (HOT/WARM/WATCH).
- Track signal trends (warming/cooling accounts) and flag ICP-fit exceptions before accounts are actioned.
- Maintain the state/tracking files and cadence that keep signal briefs current and non-duplicative day over day.
- Run account and contact enrichment (Apollo, ZoomInfo) once accounts clear a signal threshold — firmographic and contact data complete before handoff.
- Maintain clean handoff protocols to Sales — CRM record checks, email verification, title confirmation, and sequence-conflict checks — before enrollment.
- Deliver prioritized, tiered action lists to assigned AEs on a regular cadence; run structured syncs to confirm status, resolve ICP flags, and align on next-best-actions.
- Maintain campaign-tagging discipline in HubSpot (lead source, ICP tier, campaign name) for attribution.
- Build multi-channel engagement per tier — email, LinkedIn/paid social, direct mail, webinars, events — matched to 1:1, 1:few, or 1:many treatment; partner with Product Marketing on persona-specific messaging (CMO/COO).
- Report pipeline influenced, account engagement, and signal-to-pipeline conversion to leadership monthly; run post-campaign reviews and a testing roadmap.
- Act as the connective layer between Sales, Product Marketing, and Demand Generation for all account-based activity.
- 3–5 years of B2B marketing, with at least 2 years running ABM programs across 1:1, 1:few, and/or 1:many models.
- Hands-on with intent data platforms and translating signals into sales-ready account lists.
- A track record of partnering directly with Sales/AE teams on account strategy and handoff — not just campaign delivery.
- Hands-on with intent/ABM platforms (ZoomInfo, Definitive Healthcare, Warmly, 6sense, Demandbase, or similar), enrichment (Apollo), and CRM/marketing automation (HubSpot).
- Strong grasp of account scoring, tiering, and multi-touch campaign design; comfortable building signal-to-pipeline dashboards.
- Proficiency in HubSpot, Salesforce (or equivalent CRM), and LinkedIn Campaign Manager.
- B2B SaaS or healthcare-technology marketing background.
- Familiarity with the US healthcare provider landscape (hospitals, rural health systems, specialty practices, behavioral health); working knowledge of RCM, credentialing, or practice-management categories.
- Familiarity with project-management tools (Asana, Notion, or Jira).
- Education: Bachelor’s degree (Marketing, Business, or a related field) is mandatory and must be completed — candidates currently pursuing or with an incomplete graduation are not eligible.
- Communication: Strong written and verbal English — able to run structured syncs with Sales stakeholders and present ABM performance to leadership.
- Work mode & shift: Onsite at Gurugram, full-time, UK shift (1:30 PM – 10:30 PM IST) & Should be flexible.
- Notice period: Immediate joiners or candidates on short notice preferred.
Drive pipeline across the full ABM tier structure, with direct exposure to Sales and Marketing leadership.Scale an Intent-Driven Motion
Build ABM for a rapidly growing Healthcare SaaS product targeting the US mid-market.Ownership Culture
An environment that values ownership, curiosity, and continuous improvement.Development Support
Learning resources, external certifications, and leadership mentoring.
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