Founding Marketing Lead
At a glance
Senior General Marketing role at Network Right. San Francisco · full-time · $150,000–$180,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Grow inbound through SEO, new channels, and website tests tied to pipeline
- Review marketing vendors, then retain, improve, or replace them based on results
- Shape messaging for IT decision makers, founders, and operations leaders
- Create case studies, client stories, social content, and sales-ready brand materials
- Track marketing KPIs, SEO history, and the technology stack to guide investment decisions
What you bring
- Five to seven years in marketing for a services-oriented business, with HR-related experience preferred
- Deep hands-on experience with SEMrush, Google Analytics, HubSpot, Webflow, Clay, Apollo, and Google My Business
- Proven ability to validate channel performance with data before scaling it
- Strong AI fluency for content, analysis, and workflow automation
- Comfort owning marketing output as a one- or two-person function initially
Who this fits
You’ll suit a senior, hands-on marketer who connects SEO, content, social, sales enablement, and pipeline metrics. The role is based in San Francisco or New York City, requires commuting distance to a hub, and is onsite four days each week. You must be authorized to work in the United States without current or future sponsorship.
From the employer
Meet Network Right
Network Right is on a mission to create a human-centric, innovative, next-generation world of IT. We are disrupting the IT service industry by offering custom solutions to each individual client. At Network Right, we're bridging the gap between IT and People by offering unique support based on the needs of growing businesses, and making employee lives easier through technology.
About the Role
You'll get exposure to a fast-moving, high-growth environment where your work directly drives pipeline and revenue. You'll have access to the CTO to build AI-powered marketing infrastructure, a strong existing brand foundation to build on, and a real opportunity to make inbound outpace outbound. We're a close-knit team working together to build something exceptional, and we move fast.
The foundation is already here. We have brand assets, an active SEO program, a design agency relationship, and two years of SEO vendor history. What we do not have is a dedicated marketing owner to take all of it to the next level.
You will walk in, assess what is working, cut what is not, and build the inbound engine that consistently feeds the sales team. You will use data to make every decision, have the confidence to declare when a channel is exhausted and move on, and use AI as core infrastructure for drafting, research, production, and analysis, not as a tool you reach for occasionally.
You are equal parts strategic brand architect and hands-on growth marketer. As comfortable in an analytics dashboard as you are writing a positioning doc or briefing a design agency. Focused on SQLs, not impressions. Obsessed with pipeline, not vanity metrics.
Compensation: $150,000-$180,000; we determine your starting salary based on location, the depth of your experience, and how closely your skillset aligns with our team's needs
Location: San Francisco preferred or New York City; must be within commuting distance to our hubs
Schedule: Monday-Friday, onsite 4 days a week; this is not a remote/hybrid position
Sponsorship: Network Right is not currently able to provide visa sponsorship
Applicants must be authorized to work in the United States without sponsorship now or in the future
What You’ll Do
Demand Generation
Own our inbound engine: grow SEO, expand into new channels, and run website experiments that move pipeline, not vanity metrics
Audit existing vendor relationships and make the call on what to keep, optimize, or replace based on what is actually driving results
Brand and Messaging
Translate Network Right's story into clear narratives that resonate with IT decision makers, founders, and operations leaders at high-growth companies
Build brand consistency across every touchpoint and enable the sales team to self-serve pre-approved, on-brand content
Drive content strategy including case studies, client success stories, and social to build domain reputation and authority
Analytics and Reporting
Own marketing KPIs and build reporting that clearly shows what is working, what is not, and where to invest next
Analyze two years of SEO and inbound performance to surface growth opportunities we have not acted on yet
AI and Infrastructure
Use AI tools as core infrastructure for content generation, traffic analysis, and workflow automation
Own and manage the marketing tech stack, evaluating what is working and making the call on what to add, cut, or replace
What We Look For
5 to 7 years of marketing experience in a services-oriented business; HR tech, PEOs, HRIS systems, or recruiting tools strongly preferred
You use data to make decisions and can prove channel performance before you scale it
You have managed or evaluated external vendors and know how to get the most value out of them
Deep hands-on familiarity with SEMrush, Google Analytics, HubSpot, Webflow, Clay, Apollo, and Google My Business
You understand how SEO, content, social, and sales enablement connect and can own all of it without losing the thread
You are sales-led in your thinking: SQLs matter, impressions do not
AI competency and fluency is a core requirement for this role. You know when to use it, when not to, and how to integrate it into your workflows in a way that raises the quality of the work
Intellectual curiosity and an analytical mindset that can fact-check messaging and understand the business well enough to ensure accuracy in everything that goes out
Comfortable being a one to two person function in the short term and owning the output personally before building the team around you
Nice to Have, but don't let this stop you from applying!
Experience building sales enablement content and training a sales team to use it independently
Familiarity with building AI-powered marketing infrastructure from scratch
Experience managing a marketing function through a period of rapid company growth
What We Offer
❤️🩹 Health Benefits
100% covered health, dental and vision insurance for you, 50% for dependents
Paid Parental Leave
HSA/FSA eligibility
💸 Rewards & Recognition
401(k) + 4% company matching
Annual Bonus Program
🌴 Balance
Flexible Time Off
📚 Learning & Development
Flexible certification and learning stipends and reimbursements
🤝 Culture
Biannual company retreats
Social events
Wellbeing events and programs
➕ Extras
Home internet and mobile reimbursement
Monthly meal stipend
Commuter benefits
Onsite meals and snacks
Dog-friendly office
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