Audience Development Specialist (SEO), The California Post

New York Post Open · verified Sep 24, 2026

2 Locations Full-time Mid-level SEO

At a glance

Mid-level SEO role at New York Post. 2 Locations · full-time · $70,000–$90,000 base.

SalaryStated by New York Post

$70,000 – $90,000

Base salary for this role, in USD per year, as published in the posting.

RoleSEO

SeniorityMid-level

Location2 Locations

EmploymentFull-time

Base pay$70,000–$90,000

PostedSep 17, 2026 · 7d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Improve visibility for major events across Google, YouTube, social, and AI-powered search
Propose trending, evergreen, and planned content approaches that build the publication’s authority across platforms
Help optimize homepages, landing pages, article templates, franchises, and key content areas
Research keywords and platforms to uncover content gaps, emerging trends, and audience demand
Track metrics, competitor comparisons, and platform data to refine recommendations during coverage

What you bring

Bring at least three years in SEO, audience development, or platform optimization for a newsroom or comparable digital media setting
Use Google, YouTube, and AI search optimization, with social optimization helpful
Work with SEMrush, Google Trends, Google Search Console, and Google Analytics
Know SEO practices and Google web standards; schema.org experience is a plus
Balance competing work, communicate well, stay organized, and work independently with a team

Who this fits

This role suits you if you can work independently and with others while communicating clearly, staying detail-focused, and adapting priorities in a fast-moving startup setting. You’ll work onsite from the nearest company office in Los Angeles, San Francisco, Sacramento, or New York. The schedule runs Monday through Friday from noon to eight p.m. Pacific, with nights and weekends sometimes required.

From the employer

Job Description :

The California Post is seeking an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This role will report into the Senior Audience Development Manager (California Post), working closely with cross-functional teams.

The Audience Development Specialist will play a key role in driving multi-platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI-driven platforms.

Responsibilities:

Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search.
Pitch trending, evergreen and planned content strategies that strengthen The California Post’s authority and multi-platform presence.
Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform.
Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions.
Partner with cross-functional stakeholders — including editorial, product, development, video, data, and marketing — to align audience strategies.
Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.
Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.
Participate in editorial meetings and contribute real-time optimization insights to shape coverage.
Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.

Qualifications:

At least 3 years of experience in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus)
Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
Understanding of the SEO industry and Google’s evolving web standards; proficiency in structured data/schema.org is a plus
Ability to balance priorities and thrive in a fast-paced start-up environment; experience in a California-based newsroom is a plus
Ability to be both a self-starter and team player; strong interpersonal and communication skills are required
Highly organized with excellent attention to detail
Willingness to work nights and weekends as needed

Note: This is an onsite role. Candidates may be based in Los Angeles, San Francisco, Sacramento, or New York and are expected to work from their nearest company office (Subject to change based on business needs). The shift schedule for this position is Monday-Friday, 12 p.m.-8 p.m. PST.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at humanresources@newscorp.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Base Pay Range: 70,000 - 90,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.