Director of Marketing
At a glance
Leadership Marketing Leadership role at nexgentechnologies. Boca Raton · full-time.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build NexGen's marketing operation, establishing its strategy, processes, and systems
- You'll shape positioning, buyer personas, value propositions, and launch plans for products and integrations
- You'll run demand programs spanning inbound, outbound, webinars, lifecycle automation, and funnel workflows
- You'll create sales and partner assets, joint campaigns, enablement tools, and co-sell materials
- You'll track pipeline, SEO, ROI, and conversion data while managing budget and optimization
What you bring
- At least ten years leading marketing in SaaS, CCaaS, B2B tech, or communications
- BPO and Zoho CRM experience
- A record of scaling SaaS companies in hyper-growth environments and building marketing engines from zero
- Breadth across product marketing, demand generation, content, SEO, and revenue alignment
- Hands-on use of automation tools, analytics platforms, and AI workflows
Who this fits
You'll suit a resourceful, startup-minded marketing leader who stays composed as priorities change and can balance strategy with execution. The role is fully remote, with consistent camera availability expected for meetings and external presentations. You'll also need confident influence, clear communication, and a strong presence in webinars, partner sessions, and other public settings.
From the employer
NexGen Technologies is entering a period of rapid expansion. This leader must combine strategic excellence with hands-on execution, having built complete marketing engines from scratch and driven repeatable success in hyper-growth environments. The Director of Marketing will represent NexGen confidently both internally and externally.
Because NexGen operates fully remote, the Director of Marketing must be consistently available on camera to foster collaboration, strong communication, and a connected virtual culture.
Key Responsibilities
Strategic Leadership
- Build NexGen’s marketing function from the ground up, including strategy, processes, and systems.
- Develop and execute a scalable full-funnel SaaS marketing strategy.
- Operate with discipline while remaining hands-on during early execution.
- Influence cross-functional teams (Product, Sales, Operations, Engineering, Partnerships).
- Represent NexGen professionally in meetings, webinars, and partner sessions.
Product Marketing & Positioning
- Create messaging architecture for NVO, CCaaS, WFM, integrations, and future products.
- Define personas and value propositions for enterprise buyers, BPO operators, partners, and verticals.
- Lead go-to-market planning for product launches and integrations.
- Translate technical capabilities into compelling business narratives.
Demand Generation & Automation
- Build a demand generation engine including inbound, outbound, webinars, and automated campaigns.
- Own lifecycle automation, segmentation, scoring models, and funnel workflows.
- Deliver scalable frameworks that generate predictable pipeline growth.
SEO & Digital Growth
- Develop unified SEO strategy across NexGen web properties.
- Build keyword pillars, content clusters, landing pages, and conversion paths.
- Oversee website optimization, UX updates, and CRO improvements.
Content & Creative Production
- Create or oversee pitch decks, case studies, blogs, scripts, and vertical materials.
- Build a high-velocity content engine supporting demand gen, sales enablement, SEO, and brand.
- Use AI tools to accelerate drafting, research, and planning.
Sales Enablement
- Develop enablement materials, including sales decks, demo scripts, pricing tools, and competitive collateral.
- Partner with Sales to define funnel stages, improve win rates, and accelerate deal velocity.
Partner Marketing
- Build partner programs with NobelBiz, Webex, Talkdesk, and others.
- Create joint messaging, co-branded content, and co-sell materials.
- Support partner webinars and collaborative campaigns.
Analytics & Optimization
- Build dashboards for pipeline attribution, SEO, ROI, and conversion metrics.
- Define MQL/SQL criteria and align closely with Sales.
- Use data to refine messaging, content, and demand generation.
Events & Public Presence
- Lead webinars, virtual events, and product showcases.
- Serve as on-camera presenter with strong executive presence.
Budget Ownership
- Manage NexGen’s marketing budget with an ROI focus.
- Allocate resources toward the highest-impact activities during hyper growth.
Required Soft Skills:
- Emotional resilience for a fast-paced startup environment.
- Strong influence, confidence, and leadership presence.
- Comfort being on camera for all meetings and external presentations.
- Startup-minded, resourceful, and hands-on.
- Calm communication style under shifting priorities.
- AI fluency for content acceleration and research workflows.
Must Haves:
- 10+ years of progressive marketing leadership in SaaS, CCaaS, B2B tech, or communications.
- BPO, and Zoho CRM experience.
- Proven success scaling SaaS companies through hyper-growth.
- Expertise across product marketing, demand generation, content, SEO, and revenue alignment.
- Experience building marketing engines and teams from scratch.
- Proficiency with automation tools, analytics platforms, and AI workflows.
- Ability to balance strategy with hands-on execution and creative output.
NexGen Technologies (NGT) is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or gender.
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