Brand Marketing Specialist, Loyalty & Lifestyle Partnerships
At a glance
Mid-level Brand Marketing role at Nexo. Sofia · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the marketing roadmap for perks across travel, luxury, and digital lifestyle services
- Take partnerships from outreach and negotiation through brand launch in the Nexo app
- Use AI research and analytical tools to find strong-fit partners and assess loyalty campaigns
- Coordinate with Marketing, Client, and Product teams to support long-term user retention
What you bring
- Bring at least five years in partner marketing, business development, or lifestyle brand management
- Show success closing deals and handling relationships with premium or global brands
- Build data-supported business cases while protecting brand alignment
- Manage several complex partnerships with strong organization
- Use current tools to automate research and outreach in a fast-moving setting
Who this fits
You'll suit a self-directed, decisive marketer who brings sound judgment, analytical depth, curiosity, resilience, and disciplined execution. The role is based in Sofia, Bulgaria, with work primarily from the office and scheduled home-office flexibility.
From the employer
Driving the next generation of wealth.
Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.
But technology alone doesn’t drive progress. People do.
We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.
What makes Nexo different?
We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.
That requires a certain kind of person.
You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.
This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.
Official website: nexo.com
- Scale the Loyalty Ecosystem: Own the marketing roadmap for all perks, identifying new opportunities in travel, luxury, and digital lifestyle services.
- Strategic Partnerships: Lead the full partnership lifecycle – from initial outreach and negotiation to final brand execution within the Nexo app.
- Data-Driven Innovation: Utilize AI-driven research and modern analytical tools to identify high-affinity partners and measure the success of loyalty campaigns.
- Cross-Functional Agility: Work seamlessly with Marketing, Client and Product teams to ensure partnerships drive long-term user retention.
What makes you stand out:
- 5+ years of experience in Partner Marketing, Business Development, or Lifestyle Brand Management.
- Master Negotiator: A proven track record of closing deals and managing relationships with premium/global brands.
- Brand and business thinker: Able to provide data-backed business cases, ensuring brand alignment.
- Adaptive Learner: You thrive in fast-paced environments and are always looking for the latest tools to automate research and outreach.
- Project Management Excellence: Highly organized with the ability to manage multiple complex partnerships simultaneously.
Nexo Benefits:
- Competitive and rewarding remuneration package.
- Annual performance-based bonuses.
- Comprehensive Learning Hub for continuous growth.
- Hybrid work model: primarily office-based with scheduled home office flexibility.
- A dynamic and inspiring environment with cutting-edge projects.
- Career development opportunities in a global leader driving the next generation of wealth.
- Customizable personal benefits package.
- Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
- Parking and public transportation cards at preferential rates, plus free electric bikes.
- Fresh fruits, snacks, and a well-stocked office kitchen.
- Regular department team buildings and company-wide team buildings.
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