Marketing Operations Specialist
At a glance
Mid-level Marketing Operations role at Nexo. Sofia · full-time.
Pay not stated Marketing Operations Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll implement and test event tracking across GTM, Segment, Adjust, and GA4, then reconcile attribution issues with Engineering
- You'll script API jobs, handle ETL work, and reduce manual effort in marketing operations
- You'll manage Segment CDP data flows for targeted campaigns and monitor mobile results in Adjust
- You'll review configurations, maintain OneTrust and CMP mappings, and address PII risks
- You'll scope and prioritize cross-team work, then deliver on schedule with Marketing, BI, and Engineering
What you bring
- Bring at least two years in marketing operations or a comparable role, ideally in tech, fintech, or crypto
- Use marketing automation platforms and hold an advanced certification in at least one
- Work proficiently with GA4, GTM, and Segment CDP, plus a mobile measurement platform such as Adjust
- Use SQL for data pulls, quality checks, and ETL troubleshooting; know privacy tools and GDPR or CCPA frameworks
- Manage projects independently, explain technical needs clearly, and communicate in English at B2 level or higher
Who this fits
You’ll suit a self-directed operator who brings analytical depth, sound judgment, resilience, curiosity, and careful execution. The role requires close work with Marketing, BI, and Engineering while managing several projects independently. It is based in Sofia with a primarily office-based hybrid model and scheduled home-office flexibility.
From the employer
Driving the next generation of wealth.
Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.
But technology alone doesn’t drive progress. People do.
We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.
What makes Nexo different?
We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.
That requires a certain kind of person.
You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.
This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.
Official website: nexo.com
Your role:
- You will implement and maintain the marketing technology stack end-to-end: configure event tracking, build automation workflows, ensure data quality and privacy compliance, and deliver dashboards the team can trust.
- Implement and test end-to-end event tracking flows across GTM, Segment, Adjust, and GA4; resolve discrepancies with Engineering and validate attribution.
- Script API jobs, manage ETL tasks, and streamline market operations to reduce manual effort.
- Configure and maintain customer data flows within Segment CDP for targeted marketing activities.
- Run peer reviews on new configurations, maintain CMP/OneTrust mappings, and address PII risks.
- Scope cross-team requirements, prioritize by business impact, and deliver on schedule with Marketing, BI, and Engineering.
- Track and analyze mobile performance through Adjust to optimize marketing activities.
What makes you stand out:
- 2+ years of experience in marketing operations or a similar role (tech, fintech, or crypto preferred).
- Hands-on experience with marketing automation platforms and advanced certifications in at least one.
- Working proficiency with Google Analytics 4, Google Tag Manager, and Segment CDP.
- Experience with a mobile measurement partner (Adjust, AppsFlyer, or similar).
- SQL skills sufficient for data pulls, QA, and troubleshooting ETL tasks.
- Familiarity with data privacy tools (OneTrust or similar) and compliance frameworks (GDPR, CCPA).
- Ability to manage multiple tasks and projects independently across cross-functional teams.
- Clear communicator who can relay technical requirements and project status across different teams.
- English B2 or above.
Nice to Have:
- Experience building dashboards in Looker Studio or Tableau.
- Coursework or certification in data analytics and performance measurement.
- Scripting skills (Python, JavaScript) for custom automation or data transformation.
- Prior experience in crypto, Web3, or financial products.
Nexo benefits:
- Competitive and rewarding remuneration package.
- Annual performance-based bonuses.
- Comprehensive Learning Hub for continuous growth.
- Hybrid work model: primarily office-based with scheduled home office flexibility.
- A dynamic and inspiring environment with cutting-edge projects.
- Career development opportunities in a global leader driving the next generation of wealth.
- Customizable personal benefits package.
- Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
- Parking and public transportation cards at preferential rates, plus free electric bikes.
- Fresh fruits, snacks, and a well-stocked office kitchen.
- Regular department team buildings and company-wide team buildings.
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