Senior Manager, Retail Market Insights

NielsenIQ Open · verified Sep 24, 2026

On-site Shanghai Full-time Senior Retail Marketing

At a glance

Senior Retail Marketing role at NielsenIQ. Shanghai · full-time.

Pay not stated Retail Marketing salary

RoleRetail Marketing

SenioritySenior

LocationShanghai

WorkplaceOn-site

EmploymentFull-time

PostedMay 21, 2026 · 4mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run market research projects from setup through delivery, using sales data to analyze findings and shape client reports
Keep client work accurate and on schedule while matching business needs and NIQ quality standards
Present findings externally, connecting insights and recommendations to client business concerns
Track industry shifts, competitors, and opportunities to strengthen strategic advice
Lead and develop team members while overseeing internal and external project delivery

What you bring

Bring a bachelor’s degree; an MBA is preferred
Have at least eight years in research or marketing across market research, FMCG, or retailing, including three years leading people
Understand two major FMCG food categories and how manufacturers plan, market, sell, and manage trade marketing
Use data to diagnose business issues and recommend practical solutions, with strong commercial judgment
Show strong analytical, presentation, client service, and English communication skills

Who this fits

You’ll suit a client-facing people leader who can turn data into practical business recommendations and communicate them clearly. You’ll work full-time onsite in Shanghai, with responsibility for coaching team members and building team capability.

From the employer

About This Job

NielsenIQ Customer Success is a team to bring value to our customers by providing servicing excellence and industry thought leadership that identify business opportunity and drive growth for our customers, and leveraging modern technology to drive scale and speed to insight.We are the team that partners with clients to fuse data, science, and the talents of our people to provide measurement and improvement for the clients and markets we serve. We are the key link between Nielseniq and clients. Our service and delivery is the reason clients will continue to invest in our products and services. To run independently the set-up & the execution of projects by compiling, analyzing, and interpreting sales, writing client reports, and constructing presentations.

RESPONSIBILITIES

Ensure the services provided to clients are timely and precise according to client business needs and specifications while meeting the company‘s quality standards
Ensure maximum client satisfaction through high level of client service standards in line with client expectations
Consult with clients regarding business concerns
Conduct external presentations and drive client satisfaction by providing insights and actionable recommendations during presentations
Develop strategic understanding of industry trends, competition and opportunities of Nielseniq
Lead and coach team members, to build a stable and successful team with both solid expertise and succession pipeline.
Oversee and conduct assigned external and internal projects including preparation, delivery of reports and presentations, to ensure both efficiency and outcome.

BA / BS Required (MBA desirable)
8+ years research or marketing experience in leading Market Research/FMCG/Retailing companies with at least 3 years in team leader or people manager position
Client oriented, proactive client engagement, excellent client service skill
In-depth understanding of at least 2 major FMCG Food categories, with basic knowledge on how FMCG manufacturers are doing planning, marketing, sales, trade marketing etc.
A consultant mindset in problem diagnosis and actionable solution propose based on data and data analysis
Strong commercial sense with in-depth understanding of trade marketing strategy
Excellent logical thinking and analytical skill
Excellent presentation skill
Good English skill both written and oral
Keywords: execution, inspire others, grows talent, learner, model integrity, innovates

/LP

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion