Marketing Operations Manager
At a glance
Mid-level Marketing Operations role at Numeral. San Francisco · full-time · $150,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and maintain marketing automation, integrations, taxonomy, documentation, and data governance across buyer segments
- Improve lead scoring, routing, lifecycle stages, inbound forms, and sales handoffs to strengthen pipeline performance
- Audit systems, fix technical debt, protect data quality, and manage consent, deliverability, and workflow health
- Create attribution, KPI reporting, funnel analysis, and actionable recommendations for campaign and website performance
- Work with RevOps, Sales, and GTM leaders on shared data standards, forecasting inputs, and technical execution
What you bring
- At least six years in marketing operations, marketing technology, or a related GTM role within B2B SaaS or software
- Hands-on ownership of marketing automation and platforms such as Marketo, Pardot, HubSpot, Salesforce, or Webflow
- Experience managing lead scoring, persona segmentation, and account-based marketing for SMB and enterprise buyers
- Ability to turn complex operational data into strategic reporting and present metrics to senior leadership
- A track record of running scalable systems as a team of one, with disciplined documentation and prioritization
Who this fits
You'll suit a hands-on marketing operations builder who can manage competing priorities, make technical decisions, and turn data into recommendations. The role is hybrid with three weekly days in the San Francisco or New York office, or remote. It works across Marketing, Sales, RevOps, and GTM leadership and emphasizes individual ownership.
From the employer
About Numeral:
At Numeral, we're building the future of tax by bringing together AI agents, human expertise, and global compliance.
We’re the largest and fastest-growing AI-native tax solution. Today, we serve more than 3,500 global businesses, including companies like Supabase, Eight Sleep, and Graza. We’ve grown quickly across our core e-commerce and software segments, more than tripled our revenue every year, and expanded into new industries, including manufacturing, distribution, and wholesale.
Numeral has raised over $157M from Insight Partners, Salesforce Ventures, Benchmark, Mayfield, Y Combinator, and many others.
About the role:
We are seeking a strategic, systems-minded Marketing Operations Manager to lead the infrastructure, technology, and operational engine that powers our marketing organization. This founding role will build our Marketing Operations function from the ground up and help architect the backbone for the next phase of Numeral’s growth journey.
Reporting to the Head of Growth, this team member sits at the intersection of marketing strategy and technical execution, owning the marketing technology stack and ensuring every system, process, and data flow is instrumented, automated, and built to scale. In this hands-on role, you will develop strategy-aligned processes, manage marketing automation, and buy and build additional solutions – in order to deliver reliable data, trustworthy reporting, clean automation, and compliant processes across all products and the full spectrum of buyers.
If you’re a Marketing Operations leader who thrives on building and you’re looking for strategic impact, this is an opportunity you won’t find anywhere else!
What you’ll do:
Marketing Technology & Systems Architecture
Architect and maintain scalable marketing automation systems that support multi-segment buyer journeys from individual practitioners through enterprise accounts
Continuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate it
Contribute to the evolution of marketing technology by proposing and piloting new tools or workflow innovations
Maintain system health and compliance, including workflow optimization, data hygiene, email deliverability, and consent management
Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account
Own marketing data architecture, campaign taxonomy, and documentation, and continually enhance lead scoring, routing, and lifecycle automation; your systems thinking will power efficient pipeline and revenue growth
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality
Pipeline Architecture & Lead Management
Analyze campaign and lead performance, conversion rates, and deliver actionable insights with clear recommendations for improvement
Collaborate on lifecycle stage definitions, lead scoring models, routing logic, and SLAs to ensure marketing contribution to pipeline is measurable and optimized
Iterate and improve lead structures and lead scoring, conversional signals, assist in automating assignment processes, and maintain data quality in “top of funnel” data capture
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates
Oversee marketing-specific CRM requests, conversion signals, troubleshoot issues, and manage lead-to-opportunity workflows
Own the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflows
Partner with GTM leaders to define and enforce lead lifecycle stages, SLAs, and qualification criteria; build the systems that make compliance automatic rather than manual
Reporting & Continuous Improvement
Conduct regular systems audits and produce actionable recommendations; operate with a bias toward automation and away from recurring manual work
Create and mature reports and attribution capabilities to deliver clear information and practical insights; your work will provide the heartbeat of our GTM intelligence
Define and govern marketing metric definitions in alignment with the Head of Growth; flag and resolve discrepancies proactively
Document all systems, workflows, and processes with the rigor required for a team of one: if it is not documented, it does not exist
Independently analyze top-of-funnel metrics; present actionable insights and recommendations for campaign improvements to stakeholders
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders
Oversee website operations/reporting; your pride in managing Numeral’s front door will produce excellent brand and demand outcomes
Own end-to-end “top of funnel” execution and analytics, consistently delivering data-driven strategy improvements that lead to measurable business growth
Partner closely with RevOps on pipeline reporting, funnel analysis, forecasting inputs, and performance measurement
Cross-Functional Partnership
Collaborate with Sales and other Leaders to ensure clean handoffs, shared data standards, and consistent lifecycle instrumentation across the full customer journey
Partner with Sales leadership to replace volume-based outreach with insight-driven engagement powered by enriched data and intent signals
Serve as a trusted operational partner to GTM leadership, translating campaign strategy into technical execution and feeding performance data back into planning
What you'll bring:
6+ years of progressive experience in marketing operations, marketing technology, or related GTM role within the B2B SaaS/software industry, with demonstrated ownership of the marketing tech stack and automation systems
Ability to thrive in a fast-paced, dynamic environment and manage multiple operational priorities simultaneously with demonstrated experience in change management
Deep expertise in marketing automation and technology platforms (e.g., Marketo, Pardot, HubSpot, Dreamdata, Salesforce, Google Tag Manager, Gong) and website/CMS platforms (e.g., Webflow)
Direct experience working within online and programmatic ad platforms
Experience synthesizing complex operational data and generating reports into a compelling strategic narrative, and presenting operational metrics to senior leadership
Expert-level proficiency in marketing strategies, tactics, and technologies, including marketing automation, CRM data governance, and analytics tools
Proven experience managing lead scoring, persona segmentation, and account-based marketing infrastructure across both SMB/individual and enterprise buyer segments
Strong analytical capability with the ability to instrument funnels, interpret attribution data, and translate findings into operational recommendations
Strong organizational and project management skills, with experience overseeing multiple campaigns and deadlines simultaneously
Track record of designing and operating at scale as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-leverage work
Nice to haves:
Experience in a multi-product or multi-segment SaaS environment
Familiarity with B2B customer lifecycle management and customer journey mapping
Hands-on experience building data flows and utilizing AI tools or assistants for GTM use cases to streamline daily workflows
Location:
This role is hybrid (3 days a week in our SF or NYC office) or remote
What we offer:
Competitive salary and equity - you'll share directly in the company's success
Full medical, dental, and vision coverage
Wellness perks like Headspace and the Peloton One App
401(k) to help you build long-term financial security
Relocation assistance to NYC or SF (if needed)
Lunch and snacks when you're in the office
Regular team offsites and company events as we grow
A culture built on ownership - your work matters and people will see it!
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