Lead, Digital Growth, AI & Marketing Technology
At a glance
Senior General Marketing role at Ocbc. OCBC Singapore · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set digital growth priorities for Global Wholesale Banking and turn them into commercially measurable initiatives
- Advance AI-enabled marketing across engagement, content creation, productivity and decision-making
- Evolve marketing automation and the broader technology stack with Technology and Data partners
- Build measurement frameworks and dashboards, then use insights and testing to improve performance
- Lead and develop digital marketing specialists while shaping governance and cross-functional capability
What you bring
- Bring twelve to fifteen years across digital marketing, growth, marketing technology, digital transformation or related work
- Show that your digital strategies have produced measurable business results
- Understand AI, CRM, marketing automation, customer experience, analytics and digital performance in depth
- Have led transformation or capability-building work in a large or complex organisation
- Influence senior business leaders and turn digital opportunities into clear business value
Who this fits
This role suits a hands-on senior marketing leader who can move between strategy and execution, experiment with technology and build strong teams. You will lead people and work across Marketing, Business, Technology and Data functions. The position is based in Singapore with a hybrid arrangement. Mandarin and Chinese media experience would help when working with North Asia customers.
From the employer
WHO WE ARE:
As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
At OCBC, Global Wholesale Banking partners businesses across the region with market-leading solutions across multiple clients segments. Marketing plays a strategic role in driving business growth, client engagement and thought leadership across our franchise.
As we continue to invest in the future of marketing, we are looking for an experienced leader to head our Digital Growth, AI & Marketing Technology capability.
This is an exciting opportunity to shape the strategic direction of digital marketing, AI and marketing technology, partnering with senior business and marketing leaders to unlock new opportunities for growth, innovation and customer engagement. The successful candidate will build on an established foundation, bringing fresh perspectives, deep expertise and strong leadership to further advance our digital capabilities and develop the next generation of marketing excellence.
Key Responsibilities
Digital Growth Strategy
Define and lead the digital growth strategy to support business priorities across Global Wholesale Banking.
Identify new opportunities to strengthen customer acquisition, engagement and digital experiences.
Guide the evolution of customer journeys across digital touchpoints.
Partner business leaders to deliver digital initiatives that create measurable commercial outcomes.
AI & Marketing Innovation
Shape the strategic direction for AI-enabled marketing across the organisation.
Identify opportunities to leverage AI to enhance customer engagement, content development, marketing productivity and decision-making.
Evaluate emerging technologies and industry trends to keep the organisation at the forefront of marketing innovation.
Foster a culture of experimentation, continuous learning and innovation.
Marketing Technology
Guide the evolution of the Bank’s marketing technology ecosystem.
Strengthen marketing automation and digital marketing capabilities to support scalable and personalised customer engagement.
Partner closely with Technology and Data teams to deliver integrated marketing solutions.
Champion best practices in marketing operations and digital enablement.
Data, Insights & Performance
Advance the organisation’s data-driven marketing capabilities.
Establish meaningful measurement frameworks and performance dashboards.
Translate customer and campaign insights into strategic recommendations.
Drive continuous optimisation through analytics, experimentation and customer insights.
Leadership & Capability Development
Provide strategic leadership for Digital Growth, AI & Marketing Technology across Global Wholesale Banking Marketing.
Lead, coach and develop a team of digital marketing professionals, fostering technical excellence and continuous learning.
Build strong partnerships across Marketing, Business, Technology and Data functions.
Influence senior stakeholders and contribute to enterprise-wide digital initiatives.
Establish best practices and governance that strengthen marketing capability across the organisation.
We’re seeking an experienced marketing leader with a passion for digital innovation, commercial growth and building high-performing teams.
The ideal candidate will have:
- 12–15 years of experience in Digital Marketing, Growth Marketing, Marketing Technology, Digital Transformation or related disciplines.
- Proven success developing digital strategies that deliver measurable business outcomes.
- Experience in Banking and other FIs will be an advantage
- Deep understanding of AI, CRM, marketing automation, customer experience, analytics and digital performance.
- Experience leading digital transformation or capability-building initiatives within large or complex organisations.
- Strong commercial acumen and the ability to translate digital opportunities into business value.
- Exceptional stakeholder management skills, with experience influencing senior business leaders.
- A collaborative leadership style with a track record of developing teams and building organisational capability.
- A hands-on leadership approach, with the ability to move seamlessly between strategy and execution. The successful candidate should be comfortable rolling up their sleeves, experimenting with new technologies, solving complex problems and leading by example not simply directing from the sidelines.
- Proficiency in Mandarin and Chinese media would be an advantage to deal with North Asia customers
- Experience in Financial Services, Banking or Enterprise B2B marketing will be an advantage
Why Join Us
This is an opportunity to join one of Asia’s leading banking groups and help shape the future of B2B marketing.
You’ll work alongside an experienced leadership team to advance digital growth, AI and marketing technology capabilities across Global Wholesale Banking, while developing talented marketing professionals and delivering meaningful business impact.
If you’re passionate about innovation, digital leadership and building future-ready marketing capabilities, we’d love to hear from you.
What we offer:
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
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