Performance Marketing Specialist (Paid Search)
At a glance
Mid-level Performance Marketing role at Odd Bunch. Remote, Canada · full-time · no salary stated · we estimate CA$82,500–CA$120,000.
Odd Bunch has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set paid-search strategy and manage CPA, blended CAC, and new-subscriber volume across three markets
- Run Google Ads across Search, Shopping, Performance Max, Demand Gen, and YouTube, including bids, budgets, queries, and ad tests
- Generate B2B leads for corporate, workplace, and wholesale accounts, using qualified-lead cost as the key measure
- Build Microsoft Advertising and Reddit into independent acquisition channels while assessing newer search surfaces
- Compare platform results with GA4 and Triple Whale, then turn findings into reporting, ad copy, and landing-page tests
What you bring
- Bring two to four years of paid-search or PPC experience, including direct budget and CPA ownership
- Use Google Ads confidently across match types, bidding, Performance Max, audience signals, conversion imports, and offline tracking
- Have managed paid media across multiple markets or regions, with US launch experience preferred
- Write concise ad copy, communicate clearly with stakeholders, own work through completion, and raise risks early
Who this fits
You’ll suit a hands-on paid-search operator who can work independently in a lean team and manage distinct needs across Canada, the US, and Australia. The role is fully remote within Canada with flexible hours. B2B or lead-generation experience is helpful, but not required.
From the employer
About Odd Bunch
Odd Bunch is on a mission to make groceries more affordable and accessible across Canada and beyond. We are a fast-growing, sustainable, subscription-based produce service that helps Canadians save thousands of dollars on their grocery bills, supports local farmers, fights food waste, donates to families facing food insecurity, and builds a better planet in the process.
About the role
Paid search is one of our most efficient acquisition channels. We're looking for a paid search specialist to own it end-to-end across three markets at three different stages: Canada, where the account is mature and the job is efficiency and defence; the US, where we're launching and the goal is demand; and Oddies, our Australian brand, with its own voice. Beyond Google, you'll stand up Microsoft Advertising and Reddit as genuine channels and tell us where search demand is moving next. You'll also own paid search for our B2B business. This is a hands-on role in a lean team.
What you'll own
- Channel strategy & targets: own paid search CPA, blended CAC, and new subscriber volume across all three markets.
- Google Ads: Search, Shopping, Performance Max, Demand Gen, and YouTube account structure, budget pacing, bid strategy, search term mining, negative keyword hygiene, and RSA testing.
- B2B lead generation: own paid search for corporate, workplace, and wholesale accounts. Success measured on cost per qualified lead rather than cost per subscriber.
- Channel expansion: build Microsoft Advertising (Bing and the Audience Network) and Reddit Ads into real channels rather than Google mirrors, and evaluate emerging search surfaces including AI answer engines and shopping agents.
- Measurement & attribution: reconcile platform-reported conversions against GA4 and Triple Whale, and report cost per new customer rather than cost per conversion.
- Copy & landing pages: write and test ad copy against hard character limits, and partner with the web/CRO side on paid landing page performance.
- Platform & tooling: own the paid search stack and drive AI/automation leverage.
- Leadership reporting: deliver a data-backed narrative with insights and recommendations.
What you bring
- 2-4 years in paid search or PPC, with direct ownership of a budget and a CPA number (DTC/e-commerce preferred).
- Deep Google Ads fluency: match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking.
- Experience running more than one market or region; US launch experience preferred, along with the judgment to know when a market needs its own structure.
- Strong short-form copywriting and stakeholder communication.
- Operator's reliability: you own commitments end-to-end and flag risk early.
- B2B or lead-generation paid search is a bonus.
Benefits
- Free grocery plan
- Bi-annual performance bonus tied to company and individual targets
- Health plan available after 3 months
- RRSP matching available at 12 months
- 20 days Paid Time Off (PTO)
- Fully remote within Canada, with flexible hours
- Strong potential for growth within the company
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