Assistant Manager, Retention Marketing
At a glance
Mid-level Retention Marketing role at olivejune. full-time.
Pay not stated Retention Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run email and SMS campaigns from brief through launch, handling timing, QA, audience selection, and deployment
- You'll manage Klaviyo flows, segments, and list health while tracking channel results and sharing weekly takeaways
- You'll propose, run, and document A/B tests to improve campaign performance
- You'll shape loyalty, referral, and membership programs through analysis of engagement, conversion, and LTV
- You'll work with creative, ecommerce, and data teams to connect retention programs with business goals
What you bring
- You bring a bachelor's degree in marketing or a related field
- You have two to three years of retention marketing experience centered on hands-on email and SMS work
- You know Klaviyo well, or have experience with a comparable email service platform
- You can take a program from strategy through analysis and turn data into clear recommendations
- You have loyalty, referral, or membership program experience and can manage competing deadlines
Who this fits
You'll suit a highly organized marketer who is comfortable owning execution, interpreting performance data, and working across teams. A DTC or ecommerce background is preferred. The role is remote-first and reports to the Senior Manager of Lifecycle Marketing and CRM.
From the employer
About Olive & June:
Olive & June opened its first location in Beverly Hills in 2013, and elevated the nail salon experience by giving women personalized attention and luxury service at an approachable price. Our founder, Sarah Gibson Tuttle, has since been on a mission to make beautiful nails accessible to everyone. With a growing line of nail care must-haves that are changing the at-home manicure game, Olive & June is a hyper-growth DTC ecommerce startup with meaningful momentum. We have best-in-class investors, huge press coverage, and most importantly, a strong community. We’re continuing to hire and would love to speak with you!
About the Role:
Olive & June is looking for an Assistant Manager of Retention Marketing to own execution across our email and SMS channels while taking strategic ownership of our retention programs. This is a high-visibility role on a fast-moving team. You’ll be a key driver of how we keep customers engaged, coming back, and deepening their relationship with the brand.
You’ll report to the Senior Manager of Lifecycle Marketing & CRM and work closely with the creative team, ecommerce team, and data partners to build strategy and programs that move the needle.
Email & SMS Execution
- End-to-end campaign management across email and SMS: briefing, scheduling, QA, segmentation, and deployment
- Day-to-day management of Klaviyo, including flows, segments, and list health
- Campaign performance tracking and weekly reporting with clear, actionable takeaways
- A/B test ideation, execution, and documentation of learnings
Retention Program Strategy
- Strategic ownership of loyalty, referral, and membership programs - identifying opportunities to improve engagement, conversion, and LTV
- Cross-functional collaboration to align program mechanics with broader brand and business goals
- Ongoing analysis of program health with recommendations for optimization
Key Performance Indicators:
Channel Performance
- Email and SMS revenue, revenue per recipient, and engagement vs. benchmarks
- Flow performance across the full customer lifecycle, with ongoing optimization toward conversion and LTV
- List health metrics including deliverability, unsubscribe rate, and opt-in growth
Retention Program Health
- Loyalty program adoption, growth, engagement, and redemption rates
- Referral program conversion and new customer acquisition contribution
- Membership retention, churn, and revenue impact
What Success Looks Like
- Within 90 days: fully ramped on channel execution, contributing to the campaign calendar strategy and producing weekly reporting independently
- Within 6 months: owning the retention program campaign calendar end-to-end and driving measurable improvements to at least one retention program through data-backed strategy and testing
- Within 12 months: demonstrable impact on repeat purchase rate and LTV across owned channels
Qualifications:
- Bachelor’s degree in marketing or related fields
- 2-3 years of retention marketing experience, with hands-on email and SMS execution at the core
- Strong working knowledge of Klaviyo (or comparable ESP)
- Demonstrated ability to own a program end-to-end, from strategy through analysis
- Strong analytical skills and ability to easily translate data into actionable insights; comfortable communicating performance insights and recommendations to cross-functional stakeholders
- Experience with loyalty, referral, or membership programs
- Highly organized and able to manage competing demands while adhering to deadlines
- DTC or ecommerce background preferred
Company Benefits
- 401k matching program
- Competitive healthcare / dental care packages offered
- Flexible vacation policy
- Remote-first
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