Associate Director, New Products- Virginia Marketing

Online River onlineriver.com Open · verified Sep 24, 2026

On-site Part-time Director General Marketing

At a glance

Leadership General Marketing role at Online River. part-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityDirector

WorkplaceOn-site

EmploymentPart-time

PostedSep 28, 2024 · 24mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll turn interviews, surveys, support input, and customer data into product marketing direction
You'll build adoption roadmaps, take products and features to market, and improve the customer experience
You'll run campaigns from planning through creative execution, then report their outcomes and metrics
You'll combine market data, research, dashboards, and forecasts to surface trends and guide product positioning
You'll track sentiment and performance, prepare executive materials, and align data needs across Sales, Marketing, and Digital Analytics

What you bring

You have a bachelor's degree in marketing, business administration, statistics, economics, or a related field
You bring two to four years in marketing analytics, market research, or comparable experience
You can use dashboarding or analysis tools such as Power BI, Excel, SQL, Python, R, or Tableau
You interpret complex data, prioritize high-value work, and explain technical findings to nontechnical stakeholders
You're accurate, detail-focused, adaptable across competing priorities, and comfortable around firearms

Who this fits

You'll suit a collaborative marketer who can work across product, design, engineering, customer support, Sales, and analytics teams. The role is onsite and limited to residents of the US and Canada. You must be comfortable around firearms, while firearms-industry experience is a plus. The company emphasizes internal promotion, safety, integrity, and a positive work environment.

From the employer

We believe that knowing all aspects of business and how to interact with customers creates a strong foundation for an individual’s future growth within our company's management training program and we are proud to say we only promote from within.

This is a highly collaborative and cross-functional role, you’ll partner closely with many teams: product, design, engineering, customer support – and more! What you can expect in this role:Turn customer insights into product marketing strategy: speaking to customers is very important to us – we expect you to roll up your sleeves and get direct feedback from customers: analyzing customer data, partnering with our Customer Support team, conducting survey, customer interviews, and more
Create and execute on go-to-market plans: you’ll own a roadmap for product adoption and initiatives to ensure the best possible customer experience. Launching new products & features: as part of a high growth startup, you’ll have the opportunity to drive the launch & adoption of multiple new products and features.Own end-to-end marketing campaigns: you’ll work with a team to execute on marketing campaigns, from campaign strategy, to design and creative, and then sharing the results and metrics.

Conduct thorough market research and analysis to enable the Product Strategy Manager to identify emerging trends, consumer preferences, and competitive landscapes.
Aggregate internal and external data sources into a single source of truth
Develop and maintain dashboards, reports, and data visualizations to track market performance and deliver to key stakeholders.
Collaborate with cross-functional teams including Sales, Marketing, and Digital Analytics to gather data requirements and ensure alignment with strategic objectives.
Utilize statistical techniques and predictive modeling to aid in the forecast of market trends, customer behavior, and campaign outcomes.
Assist in the development of marketing strategies and product positioning.
Monitor and analyze customer feedback, reviews, and sentiment to gauge brand awareness & perception in order to enable the business to identify areas for improvement.
Support the Product Strategy Manager in preparing presentations, reports, and business cases for senior management and executive stakeholders.
Stay updated on industry best practices, market dynamics, and technological advancements to inform strategic decision-making.
Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
Participates in the company’s efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity.
Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment.
Other responsibilities as deemed appropriate or necessary by leadership.

Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field and 2-4 years of experience in marketing analytics, market research, or related roles and/or equivalent combinations of education and experience sufficient to carry out the duties of this role.
Proficiency with dashboarding and data analysis tools such as Powerbi, Excel, SQL, Python, R, Tableau, or equivalent.
Strong analytical skills with the ability to interpret complex data sets and drive towards actionable insights.
Ability to plan and prioritize projects based on highest impact & highest value based on strategic priorities.
Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
Detail-oriented with a high level of accuracy in data analysis and reporting.
Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Familiarity with digital marketing platforms, web analytics tools, and CRM systems is a plus.
Must be comfortable working around firearms. Experience within the firearms industry is a plus
Demonstrated ability to recognize and work in accordance with our Permission to Play Values.
US and Canada resident only.