Performance Marketing Specialist(Google Ads & Meta Ads)
At a glance
Mid-level Performance Marketing role at optimum7. Miami · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan, launch, optimize, and grow paid campaigns on Google Ads and Meta Ads
- Manage campaigns supporting leads, awareness, customer acquisition, and revenue growth
- Track CTR, CPC, CPA, ROAS, conversion rate, and efficiency to guide improvements
- Turn reports, keyword research, audience analysis, and competitor research into optimization actions
- Test copy, creative, landing pages, bidding, and targeting through structured experiments
What you bring
- Bring two to four years of hands-on Google Ads and Meta Ads campaign management
- Communicate professionally in English, both in writing and conversation
- Use performance data and reporting to produce practical recommendations
- Understand Google Tag Manager and conversion tracking implementation
- Show initiative and a willingness to test, learn, and improve continuously
Who this fits
You’ll suit a data-focused marketer who enjoys experimentation, analysis, and continuous campaign improvement. You’ll work remotely with an international team while aligning to the ET time zone. The role covers a varied B2B and eCommerce client portfolio, and agency experience is a plus.
From the employer
Performance Marketing Specialist(Google Ads & Meta Ads)
Also known as: PPC Specialist | Paid Search Specialist-Paid Media
Location: Remote, anyone who can work according to ET time zone
About Optimum7
Optimum7 is a growth-focused digital marketing agency helping B2B and eCommerce brands scale through innovative marketing strategies and technology. Led by founder Duran Inci, with over 20 years of expertise in digital marketing and web development, we partner with ambitious businesses to drive measurable growth through data-driven marketing solutions.
We're looking for a Performance Marketing Specialist who thrives on testing, optimizing, and scaling paid media campaigns that generate measurable business results. If you're passionate about performance marketing, data analysis, and continuous optimization, we'd love to hear from you.
What You'll Do
-
- Plan, launch, optimize, and scale paid media campaigns across Google Ads and Meta Ads.
- Manage campaigns focused on lead generation, brand awareness, customer acquisition, and revenue growth.
- Monitor and optimize key performance metrics including CTR, CPC, CPA, ROAS, conversion rate, and overall campaign efficiency.
- Build clear, actionable performance reports and turn data into strategic optimization opportunities.
- Conduct keyword research, audience segmentation, competitor analysis, and market research to maximize campaign performance.
- Continuously test ad copy, creatives, landing page strategies, bidding models, and audience targeting through structured A/B testing.
- Collaborate closely with account managers, content strategists, designers, and marketing teams to align paid media with broader business objectives.
- Support conversion tracking through Google Tag Manager (GTM) and work with internal teams to improve attribution and measurement.
- Stay ahead of platform updates, industry trends, emerging ad formats, and best practices.
What We're Looking For
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- 2-4 years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Professional-level English communication skills, both written and spoken.
- Strong analytical mindset with a passion for using data to improve campaign performance.
- Experience creating performance reports and translating insights into actionable recommendations.
- Familiarity with Google Tag Manager (GTM) and conversion tracking implementation.
- A proactive, growth-oriented mindset with a willingness to experiment, learn, and continuously improve.
It's a plus if you have
-
- Experience managing LinkedIn Ads, TikTok Ads, or other paid advertising platforms.
- Google Ads and/or Meta Ads certifications.
- Experience with Google Analytics 4 (GA4).
- Previous experience running B2B lead generation campaigns.
- Agency experience.
Why Join Optimum7?
- Work remotely with an international team.
- Manage campaigns across a diverse portfolio of B2B and eCommerce clients.
- Join a collaborative, fast-moving environment that values innovation, experimentation, and measurable impact.
- Expand your expertise while working alongside experienced professionals across marketing, PR, content, strategy, and technology.
If you're excited about building high-performing paid campaigns and making a measurable impact, we'd love to meet you.
Ready to Grow with Us?
If you’re serious about growing fast in B2B sales and want a clear path to six figures, Optimum7 is where it happens.
Apply today and build your future in digital sales with the training, tools, and leadership to scale your skills and your career.
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