Global Sales Leader / VP of Sales
OptiSigns Inc. Open · verified Sep 24, 2026 At a glance
Leadership Sales Leadership role at OptiSigns Inc.. Houston · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Own new-logo bookings and new ARR while personally leading discovery, demos, and enterprise closes
- Create the sales foundation, including ICP, segments, outbound approach, process, pricing rules, and Customer Success handoffs
- Recruit and coach AEs and SDRs, then manage quotas, compensation plans, pipeline reviews, and deal coaching
- Expand reseller, MSP, and integration-partner channels while building sales-led expansion from self-serve accounts
- Manage forecasting, CRM cleanliness, sales KPIs, monthly scorecards, and product feedback from customers and competitors
What you bring
- At least ten years in B2B SaaS sales, including at least three years managing a sales team
- You have built a sales function from zero, including its first playbook, hires, and operating processes
- Your background includes high-volume transactional or mid-market SaaS selling, not only large enterprise deals
- You bring experience with resellers, MSPs, or integrator partnerships and strong pipeline, forecasting, and CRM discipline
- You operate hands-on in a lean, quickly changing, founder-led environment
Who this fits
This role suits a hands-on sales builder who can create an outbound, mid-market, enterprise, and channel operation while still closing deals personally. It is an onsite VP position in Houston. You will recruit and coach AEs and SDRs while owning the sales number and operating cadence.
From the employer
About OptiSigns
OptiSigns is a leading digital signage software company. Our platform turns any screen into digital signage — 210,000+ screens for 35,000+ organizations across 103+ countries, with 140+ app integrations and a 4.8-star rating on Capterra.
We're hiring VP of Sales to build the sales organization from the ground up. Today our growth is powered by a strong self-serve and inbound engine. Your job is to build the layer on top of it: outbound, mid-market/enterprise, and channel.
What you'll do
- Own the new-business sales number: new logo bookings and new ARR
- Sell hands-on: run discovery, demos, and closes on enterprise deals
- Build the playbook: ICP, segmentation, outbound motion, sales process, pricing/discount guardrails, and handoffs to Customer Success
- Hire and coach the team: recruit AEs/SDRs, set quotas and comp plans, run pipeline reviews and deal coaching
- Grow the channel: partner with our channel lead to scale resellers, MSPs, and integration partners
- Convert self-serve to sales-led: build the motion that identifies and expands high-potential accounts from our existing customer base
- Run the numbers: own forecasting, pipeline hygiene, and sales KPIs; report on a monthly scorecard cadence with clear MBOs
- Work the roadmap: feed customer and competitive intelligence to product and marketing
Requirements
- 10+ years of B2B SaaS sales experience, including 3+ years leading a sales team
- Experience building — not just running — a sales function: you've written the first playbook, made the first hires, and stood up process from scratch
- High-velocity SaaS background: transactional/mid-market deal cycles at meaningful volume, not only large enterprise
- Channel or partner sales experience (resellers, MSPs, integrators)
- Strong command of pipeline math, forecasting, and CRM discipline
- Hands-on operator comfortable in a lean, fast-moving, founder-led company
Preferred
- Digital signage, AV/IT hardware-adjacent, or workplace-tech industry experience
Benefits
- Competitive base salary + commission
- Medical, dental, and vision insurance
- Unlimited Flexible Time Off
- 401K
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