Marketing and Communications Manager
At a glance
Mid-level Communications role at OrthoAtlanta. Atlanta · full-time · no salary stated · we estimate $51,963–$93,563.
OrthoAtlanta has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build marketing plans that support business goals and keep the brand consistent across channels
- Create patient-focused content for websites, social media, email, ads, videos, blogs, and infographics
- Manage Facebook, Instagram, X/Twitter, LinkedIn, and YouTube to grow online engagement
- Lead employee and public communications, support events, and develop media and community relationships
- Track goals, budgets, and KPIs with leadership, then assess initiatives and share results
What you bring
- A bachelor’s degree in marketing, communications, business administration, or a related field; a master’s is preferred
- At least seven years of marketing, social media, or communications experience, ideally in healthcare or multi-location organizations
- Knowledge of content marketing, PPC, social platforms, healthcare marketing, and HIPAA requirements
- Strong writing and speaking skills, plus the ability to adapt your voice for different audiences
- Working knowledge of Microsoft Office Suite, Google Suite, Adobe Creative Suite, social tools, and web content systems
Who this fits
You’ll suit this role if you can lead brand, content, public relations, internal communications, and performance reporting across multiple projects. Healthcare marketing experience and familiarity with HIPAA will strengthen your fit. This is a full-time, on-site position in Atlanta, Georgia.
From the employer
Location: Atlanta, GA
Schedule: Full-time, On-site
About OrthoAtlanta
Become part of OrthoAtlanta, the largest independent physician-owned orthopedic and sports medicine practice in Georgia and contribute to our mission of providing comprehensive orthopedic care. At OrthoAtlanta, you'll be an integral member of a dedicated team of Healthcare Professionals committed to enhancing our patients' quality of life. We offer diverse career paths for talented individuals seeking professional growth and development within a supportive and rewarding work environment where your contributions will make a significant impact.
OrthoAtlanta is seeking an experienced and dynamic Marketing and Communications Manager to lead our marketing, communications, and public relations efforts. In this pivotal role, you will be responsible for developing and executing a comprehensive strategy to enhance our brand, drive patient engagement, and support business growth. You'll be the primary point of contact for all marketing initiatives, from content creation to social media management and internal communications.
Key Responsibilities
- Marketing & Brand Strategy: Develop and implement strategic marketing plans that align with business goals, ensuring consistent brand messaging across all channels. You will monitor industry trends to identify new opportunities and best practices.
- Content Creation & Management: Lead the production of high-quality, patient-centric content for our website, social media, email campaigns, and digital ads. This includes creating compelling patient success stories, videos, blogs, and infographics. You will also organize and promote community events and educational seminars.
- Social Media Management: Lead the strategic management of our social media channels (Facebook, Instagram, X/Twitter, LinkedIn, YouTube) to highlight patient successes, provider expertise, and community involvement. You will engage with our online community to build a loyal following.
- Internal and External Communications: Develop and execute strategic internal and external communications plans. This includes creating content to inform employees, advising leadership on key issues, and assisting with company events. You'll also manage public relations by building relationships with media outlets, journalists, and community leaders.
- Data Analysis and Reporting: Collaborate with leadership to set and track marketing goals, budgets, and KPIs. You will analyze the performance of all marketing initiatives and report on results.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree is preferred.
- Experience: At least 7+ years of relevant experience in marketing, social media management, or communications, with a strong preference for candidates from the healthcare or multi-location organization sectors.
- Skills:
- Proven track record of driving brand growth and patient engagement.
- Expertise in content marketing, PPC advertising, and social media platforms.
- Experience in healthcare marketing and a solid understanding of HIPAA compliance regulations.
- Exceptional written and verbal communication skills, with the ability to tailor your voice for different audiences.
- Proficiency with Microsoft Office Suite, social media tools, Google Suite, Adobe Creative Suite, and web content management systems.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
OrthoAtlanta is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
