Manager, Website (Analytics & SEO)
At a glance
Mid-level SEO role at OU Health. Oklahoma City · full-time.
Pay not stated SEO salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set the direction and structure for OUHealth.com, including design, UX, information hierarchy, and integrations
- You'll guide a team creating web experiences that perform well and reflect the brand
- You'll connect Salesforce, CRM, analytics, and automation tools through a consumer technology roadmap
- You'll monitor traffic, engagement, conversion, and ROI to improve campaigns and shape growth plans
- You'll align web access initiatives with ETS and clinical operations while overseeing governance, compliance, and vendors
What you bring
- You have a bachelor's degree and at least five years in digital marketing, patient acquisition, or digital product management
- You bring at least three years of progressive leadership experience and have led website or consumer experience work
- You understand healthcare consumerism and digital marketing, with experience in healthcare or another regulated industry
- You have worked with enterprise CMS platforms such as AEM, Drupal, Sitecore, or similar
- You have working knowledge of Salesforce, marketing automation, and web analytics including GA4, Tag Manager, and Looker Studio
Who this fits
This role suits a digital growth leader who can turn marketing goals into scalable digital experiences and manage stakeholders across Marketing, ETS, clinical operations, and the OU College of Medicine. You'll work in a cross-functional healthcare environment focused on access, acquisition, consumer journeys, and brand experience. The position is full-time in Oklahoma City, and no license or certification is required.
From the employer
Position Title:
Manager, Website (Analytics & SEO)Department:
Brand and Growth MarketingJob Description:
The Mgr Patient Acquisition & Consumer Engagement serves as OU Health’s strategic and operational lead for digital growth, overseeing the build and performance of OUHealth.com and the activation of our consumer technology stack. This role lives within Marketing and Growth and is responsible for working collaboratively across the entire organization, including with the OU College of Medicine, to deliver a frictionless digital experience that increases access, acquisition, and brand affinity.
Essential Responsibilities
Responsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position.
Lead the strategy, architecture, and execution of OUHealth.com, including site design, information hierarchy, UX, and platform integrations.
Work with Marketing leadership to develop a consumer technology roadmap, integrating Salesforce, CRM, analytics, and marketing automation tools for seamless patient journeys.
Direct a team to deliver high-performing, on-brand web experiences.
Partner with ETS and clinical operations to align web functionality with scheduling, access, and digital front-door initiatives.
Oversee analytics dashboards and KPI reporting (traffic, engagement, conversion, ROI); use insights to inform campaign optimization and growth planning in partnership with Market Intelligence.
Build and maintain governance models for content performance, accessibility, and compliance (HIPAA, ADA, SEO).
Manage vendor relationships for specialized web or martech projects, ensuring efficiency, quality, and cost control.
Drive adoption of digital tools that improve access (online scheduling, Find a Provider, virtual care integration).
Serve as primary liaison between Marketing and ETS on enterprise digital strategy.
General Responsibilities
Performs other duties as assigned.
Minimum Qualifications
Education Requirements
Bachelor’s Degree required.
Experience Requirements
At least 5 years' experience in digital marketing, patient acquisition, or digital product management with experience leading website or consumer experience initiatives in healthcare or a comparable regulated industry. At least 3 years of progressive leadership experience required.
License/Certification/Registration Requirements
None required.
Knowledge/Skills/Abilities
Deep understanding of healthcare consumerism and digital marketing principles.
Experience with enterprise CMS platforms (AEM, Drupal, Sitecore, or similar).
Working knowledge of Salesforce, marketing automation, and web analytics (GA4, Tag Manager, Looker Studio).
Strong leadership and project management skills across cross-functional teams.
Proven ability to translate marketing goals into scalable digital solutions.
Excellent communication and stakeholder management abilities.
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OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.
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