Head of Marketing
At a glance
Leadership Marketing Leadership role at OuterSignal. Remote, United States · full-time · $180,000–$225,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own demand generation across paid, organic, affiliate, partnership, and outbound channels for Shopify-focused growth
- Put the marketing budget behind channels that convert, then adjust spend as performance changes
- Run acquisition on LinkedIn and Meta, using retargeting and lookalike audiences to guide scaling
- Build affiliate, partner, content, and cold-email programs with agencies, consultants, and tech partners
- Set channel strategy and positioning with the founders, then hire and grow the marketing team
What you bring
- Bring at least four years in B2B SaaS marketing, growth, demand generation, or performance marketing
- Show you have scaled a company, preferably in e-commerce tools, Shopify, or martech
- Know paid acquisition across Meta, LinkedIn, retargeting, and lookalike audiences
- Have built affiliate or partnership programs and can run precise cold outbound
- Use HubSpot or a comparable CRM for pipeline workflows, and evaluate CAC, LTV, payback, and channel contribution
Who this fits
This role suits an owner who can move between high-level planning and hands-on execution in an early-stage, fast-changing environment. You’ll work directly with the founders and later build the marketing team. The position is full-time and remote within the United States, with autonomy in a remote-first culture.
From the employer
About OuterSignal
We are building the customer intelligence layer for commerce. Brands know when an order comes in, but they only see ~5% of the real story. We show them the other 95%: not just who bought, but who that person is - the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand’s best evangelists. Our platform enriches every order in real time with professional + personal signals, unlocks personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads. We're a small, high-performing team building the category-defining platform for e-commerce customer intelligence, backed by a world-class investor base.
What You'll Do:
Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound
10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)
Deploy a $1M+ annual marketing budget across channels that actually convert
Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut
Build and manage our affiliate program and content engine (agencies, consultants, tech partners)
Oversee our outbound and cold email strategy
Work directly with Founders on channel strategy, messaging, and market positioning
Hire and scale the marketing team as we hit milestones
Who You Are:
4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing
You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech
Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)
Experience building affiliate or partnership programs from scratch
Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting
Fluent in HubSpot (or similar CRM) for pipeline management and automation
You think in CAC, LTV, payback period, and channel contribution
Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools
Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.
What We Offer:
Impact: Join at the ground floor where your work directly influences company trajectory
Growth: Rapid company growth creates exceptional learning and advancement opportunities
Flexibility: Remote-first culture with autonomy over your work
Team: Work alongside the founding team
Mission: Revolutionizing the way brands understand and market to their customers
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