Sr Manager, Internal Communications & Visual Storytelling
Panerabread Open · verified Sep 23, 2026 At a glance
Senior Communications role at Panerabread. Newton Support Center · full-time · $119,634–$136,383 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape internal communication plans around business priorities
- You'll run companywide campaigns and create content for intranet, newsletters, town halls, and leadership updates
- You'll work with executives and business leaders on priorities and change initiatives
- You'll plan, shoot, and edit videos such as executive messages, culture stories, profiles, and event recaps
- You'll design presentations, infographics, signage, and campaign materials while keeping employee communications on brand
What you bring
- You'll bring a bachelor's degree in communications, journalism, marketing, public relations, multimedia design, or a related field
- You'll have five to seven-plus years in internal or corporate communications, employee engagement, or content marketing
- You'll show video production, graphic design, and storytelling work through a strong portfolio
- You'll use Adobe Creative Cloud or equivalent tools, along with Microsoft 365, PowerPoint, SharePoint, and intranet platforms
- You'll offer strong photography and videography skills with excellent writing and editing
Who this fits
You'll thrive if you can move between communication strategy and hands-on creative production, including visual storytelling and video. The position is hybrid in Newton, Massachusetts, with work involving executives, HR, Corporate Affairs, and leadership teams.
From the employer
Position Summary
The Internal Communications & Visual Storytelling Lead develops and delivers strategic employee communications through compelling visual storytelling. This role blends internal communications, employee engagement, graphic design, video production, photography, and digital content creation to inform, inspire, and connect employees across the organization.
The ideal candidate is both a communications strategist and a creative producer who can translate complex business initiatives into engaging multimedia experiences across intranet, email, digital signage, executive communications, videos, and live events.
Location: Newton, MA (hybrid)
Key Responsibilities
Internal Communications
- Develop and execute internal communications strategies aligned with business objectives.
- Create and manage company-wide employee communication campaigns.
- Partner with executives and business leaders to communicate organizational priorities and change initiatives.
- Develop content for intranet, newsletters, town halls, leadership communications, and employee engagement programs.
- Measure communication effectiveness through analytics and employee feedback.
Video Production & Storytelling
- Concept, script, film, and edit internal video content.
- Produce executive messages, culture stories, employee profiles, event recaps, and organizational announcements.
- Develop motion graphics and short-form video content for digital channels.
- Manage video production workflows from pre-production through post-production.
Design & Creative Services
- Create visually compelling communications using graphic design principles.
- Design presentations, infographics, digital signage, internal branding materials, and campaign assets.
- Ensure brand consistency across all employee-facing communications.
- Develop creative concepts that increase employee engagement and information retention.
Employee Experience & Engagement
- Support employee engagement initiatives through innovative content and campaigns.
- Partner with HR, Corporate Affairs, and leadership teams to promote culture and values.
- Capture photography and video content at company events and meetings.
- Help create memorable communication experiences that strengthen employee connection.
Qualifications
- Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design, or related field.
- 5-7+ years of experience in internal communications, corporate communications, employee engagement, or content marketing.
- Strong portfolio demonstrating video production, graphic design, and storytelling capabilities.
- Experience with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) or equivalent tools.
- Experience creating executive communications and employee-focused content.
- Proficiency with Microsoft 365, PowerPoint, SharePoint, and intranet platforms.
- Strong photography and videography skills.
- Excellent writing and editing capabilities.
Preferred Qualifications
- Experience supporting executive communications.
- Motion graphics and animation experience.
- Familiarity with change management and employee engagement programs.
- Experience measuring communication effectiveness and engagement metrics.
- Knowledge of AI-powered content creation tools.
Success Profile
The successful candidate is:
- A strategic communicator
- A visual storyteller
- A skilled video producer
- A strong designer
- Comfortable advising executives
- Equally capable of developing communication strategy and creating content
The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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