Account Based Marketing Manager
At a glance
Mid-level Account-Based Marketing role at Passendo. Copenhagen · full-time.
Pay not stated Account-Based Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll own Passendo's ABM program and build plans for high-value target accounts
- You'll run personalized campaigns with sales, product, and tech teams to create engagement and pipeline
- You'll move existing account opportunities forward while finding and nurturing new prospects
- You'll coordinate ABM content across the website, blog, forums, and sales materials
- You'll track campaign results in automation and CRM systems, then refine programs from the data
What you bring
- You'll bring three to five years in ABM, lead generation, performance marketing, or a related B2B role
- You'll have experience launching campaigns, reporting outcomes, and interpreting marketing metrics
- You'll understand technical sales cycles and how marketing supports lead nurturing, adoption, and growth
- You'll work confidently with marketing automation and CRM tools such as HubSpot and Salesforce
- You'll communicate clearly, manage competing projects, and connect sales and marketing around ABM
Who this fits
You’ll suit this role if you enjoy targeted B2B marketing, account research, content-led buyer journeys, and close work with sales and product teams. The position is based in Copenhagen, Denmark, with flexible hybrid options available. You’ll need to manage multiple priorities in a fast-moving environment and bring an analytical, results-focused approach.
From the employer
At Passendo, we are dedicated to driving innovation and delivering exceptional value to our clients through cutting-edge solutions. We believe in the power of targeted marketing strategies that connect us with the right customers. As we continue to grow, we are looking for a passionate and skilled Account Based Marketing (ABM) Manager to join our dynamic team.
As an Account Based Marketing Manager, you will play a critical role in developing and executing ABM strategies that target high-value accounts and drive engagement. You will develop and implement end-to-end account-based marketing strategies to drive engagement, pipeline, and revenue growth for target accounts.
You will collaborate closely with sales, product, and the tech teams to create personalized campaigns that resonate with our key accounts, ensuring alignment with overall business objectives.
Roles and responsibilities
Be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs
- Own and run ABM at Passendo
- Define and coordinate success criteria for ABM to succeed and utilize marketing automation and CRM tools to track, analyze, and report on campaign performance, adjusting strategies as necessary to optimize results
- Coordinate content for website, blog posts, and other forums, and sales documentation needed for ABM
- Pursue and nurture leads until qualified and enhance the buyer journey as it relates to content development and inbound marketing efforts
- Conduct thorough insights to understand key account needs, pain points, and decision-making processes
- Work closely with the product and content functions to produce high-quality, relevant content that addresses the interests of target accounts
- Build and maintain relationships with stakeholders within target accounts to foster engagement and loyalty
- Monitor industry trends and best practices in ABM, continuously seeking new ways to enhance our marketing efforts
Skill set and experiences
- 3-5 years of experience in ABM, Lead Generation, or Performance Marketing or related roles within B2B Experience in creating, launching campaigns, and reporting its results
- Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth
- Strong understanding of the sales and marketing alignment, particularly in an ABM context.
- Excellent written and verbal communication skills, with the ability to create compelling marketing messages
- Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce).
- Analytical mindset with experience in measuring and interpreting marketing metrics to drive decisions
- Strong project management skills and the ability to manage multiple priorities in a fast-paced environment
What We Offer:
- Competitive salary
- Comprehensive benefits package
- Opportunities for professional development and career growth
- A dynamic, collaborative, and inclusive work environment
- Flexible working arrangements (hybrid options available).
How to Apply: If you are an enthusiastic marketer who thrives on creating impactful strategies for key accounts, we want to hear from you! Please submit your resume highlighting your relevant experience.
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