Facebook Ads Specialist - B2B Performance Marketing
At a glance
Mid-level Performance Marketing role at Pavago. Remote, Mexico.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the B2B Meta advertising approach and improve campaigns from launch through performance review
- Control roughly $4,000 each day in spend, shifting budget as results change
- Create audiences for decision-makers and test custom, lookalike, and interest-based targeting
- Coordinate creative briefs and run structured tests to find stronger messaging
- Watch daily metrics, spot fatigue, and report recommendations tied to lead and pipeline outcomes
What you bring
- Bring hands-on experience running high-spend Facebook campaigns, preferably with $1,000 or more per day
- Know B2B Meta lead generation and use Meta Ads Manager at an advanced level
- Have worked with Instant Forms, Meta Pixel, Conversion API, off-platform conversion tracking, and automated rules
- Understand CPL, CPA, MQLs, ROAS, and pipeline results, using CRM or marketing automation data to judge lead quality
- Show strong analysis and optimization skills plus fluent English and clear writing
Who this fits
You’ll thrive if you take ownership, make data-led calls quickly, and proactively investigate performance problems and buyer behavior. This is a full-time remote role with work aligned to U.S. client business hours and required time-zone overlap. The listing names the Philippines, Pakistan, or Latin America as locations.
From the employer
Facebook Ads Specialist – B2B Performance Marketing | Remote
Position Type: Full-Time, Remote
Location: Philippines, Pakistan, or Latin America
Working Hours: U.S. Client Business Hours / Required Time-Zone Overlap
About the Role
We’re hiring a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta.
You’ll manage approximately $4,000/day in ad spend, taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.
This role is ideal for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.
What You’ll Do
- Own end-to-end Facebook/Meta Ads strategy for B2B campaigns
- Manage and optimize approximately $4,000/day in ad spend
- Build and test custom, lookalike, and interest-based audiences
- Develop targeting strategies for B2B decision-makers
- Brief creative teams on new concepts, messaging, and testing opportunities
- Run structured A/B and multivariate tests
- Monitor daily budget pacing and reallocate spend based on performance
- Track CPL, CPA, MQL volume, and pipeline contribution
- Identify creative fatigue and underperforming campaigns quickly
- Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria
- Provide clear performance updates and recommendations to leadership
Requirements
- Proven hands-on experience managing high-budget Facebook Ads campaigns
- Experience managing $1,000+/day in ad spend strongly preferred
- Strong experience with B2B Meta advertising and lead generation
- Advanced proficiency in Meta Ads Manager
- Experience with:
- Instant Forms
- Meta Pixel
- Conversion API (CAPI)
- Off-platform conversion tracking
- Automated rules
- Strong understanding of CPL, CPA, MQLs, ROAS, and pipeline performance
- Experience using CRM or marketing automation tools to evaluate downstream lead quality
- Strong analytical and optimization skills
- Fluent English with strong written communication
What Makes You a Strong Fit
You take full ownership of performance, make decisions based on data, and don’t wait for someone else to identify problems.
You’re proactive, comfortable managing significant daily spend, and genuinely interested in understanding B2B buyer behavior and what drives qualified conversions.
What Success Looks Like
- Efficient CPL and CPA
- Consistent generation of qualified B2B leads
- Strong MQL volume and pipeline contribution
- Accurate daily budget pacing
- Continuous improvement through structured testing
- Fast identification of performance issues and creative fatigue
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Client Interview
- Offer & Onboarding
Apply Now
If you have proven experience managing high-spend B2B Meta campaigns and know how to turn paid media budgets into qualified leads and pipeline, we’d love to hear from you.
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