Marketing Coordinator
At a glance
Mid-level General Marketing role at Pavago. Remote, Costa Rica.
Pay not stated Marketing Coordinator salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Keep Salesforce records accurate and ready for segmentation and reporting
- Build and check prospect lists with ZoomInfo or comparable prospecting tools
- Set up compliant bulk email campaigns and create clear tracking and reporting
- Audit websites, support SEO content changes, and maintain competitor databases
- Document repeatable workflows while helping with emails, publishing, and Canva templates
What you bring
- Bring hands-on Salesforce experience in data management, segmentation, and reporting
- Have used Pardot, Account Engagement, HubSpot, or similar automation tools
- Use ZoomInfo or an equivalent prospecting database for list building
- Work confidently in Google Sheets or Excel while maintaining marketing databases
- Follow and document standardized processes consistently
Who this fits
You’ll suit a process-focused executor who can manage marketing systems, list building, and documented workflows. This is a remote, full-time contractor role based in Costa Rica, with required availability during CST hours. The VP of Marketing is your main partner, and the role expects increasing ownership with limited oversight.
From the employer
Marketing Coordinator
Location: Remote (Must work CST hours)
Engagement: Full-Time | Contractor
About the Role
Our client is hiring a process-driven Marketing Coordinator to strengthen marketing infrastructure and execution.
This is an execution-heavy role. You will manage data integrity, build and audit prospect lists, support campaign infrastructure, and ensure marketing systems run clean and efficiently.
You’ll work directly with the VP of Marketing. The goal is simple: tighter systems, better visibility, smoother execution.
Key Responsibilities
- Maintain CRM hygiene and ensure data accuracy in Salesforce
- Manage marketing database structure and segmentation readiness
- Build and audit prospect lists using ZoomInfo or similar tools
- Execute compliant mass email campaigns
- Create and maintain competitor tracking databases
- Conduct website audits and support SEO-driven content updates
- Build campaign tracking frameworks and reporting visibility
- Document marketing processes and standardize workflows
- Support light content execution (email drafts, publishing support, templates in Canva)
Must Have
- Hands-on Salesforce experience (data management, segmentation, reporting)
- Experience with Pardot, Account Engagement, HubSpot, or similar automation tools
- Experience using ZoomInfo or comparable prospecting databases
- Strong proficiency in Google Sheets or Excel
- Experience maintaining CRM hygiene and marketing databases
- Ability to follow and document standardized processes
Nice to Haves
- Experience supporting US-based companies
- Basic SEO knowledge
- Website CMS experience
- Experience drafting marketing emails or supporting content publishing
- Canva or light creative execution exposure
30-60-90 Day Success Plan
30 Days:
You understand the infrastructure, have improved data cleanliness, and can execute routine marketing tasks with minimal oversight.
60 Days:
You’re not just maintaining systems — you’re improving them and beginning to own day-to-day execution.
90 Days:
Marketing operations feel organized, predictable, and efficient. You anticipate needs, own execution, and actively contribute to improving how the team operates.
6-Month Vision
Six months in, you’ve become the operational backbone of marketing — our systems are clean, campaigns run smoothly, and leadership has clear visibility into performance without needing to ask.
Beyond maintaining strong infrastructure, you’ve begun taking ownership of day-to-day content execution — drafting emails, supporting article publishing, and helping move ideas from concept to launch — while proactively improving workflows and making the entire team more efficient.
Interview Process
- Application + Screening Questions
Focused on Salesforce depth, list-building process, and CST availability. - Pavago Recruiter Interview
Technical validation of CRM, segmentation, and reporting experience. - Client Interview – VP of Marketing
Execution deep-dive and workflow discussion. - Final Conversation + Offer
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