Performance Marketing Specialist
At a glance
Mid-level Performance Marketing role at Pavago. Remote, Pakistan.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Launch and run paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other digital channels
- Test audiences, targeting, offers, copy, and creative assets to improve acquisition results
- Review performance each day, run A/B tests, and scale the strongest campaigns
- Manage budgets, bids, and spend allocation while tracking CPA, CPL, conversion rates, and ROAS
- Validate conversion tracking and turn cross-channel funnel data into clear reports and recommendations
What you bring
- Show at least three years working directly in paid media or performance marketing
- Manage Google Ads and Meta Ads confidently, with LinkedIn Ads experience preferred
- Use GA4, Google Tag Manager, PPC, attribution, audience targeting, and conversion tracking
- Bring strong analytical, reporting, English communication, and project-management skills
- Launch, improve, and expand campaigns independently
Who this fits
This suits a data-led marketer who can independently manage paid acquisition and use reporting to improve results. You must be available during U.S. business hours while working remotely from Pakistan. The role includes collaboration with marketing, sales, revenue, content, and design teams, alongside substantial campaign ownership
From the employer
Performance Marketing Specialist – Google Ads, Meta & LinkedIn
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.
This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.
What You’ll Own
Paid Media & Campaign Execution
- Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Execute campaigns focused on lead generation, sales, and customer acquisition
- Develop and test audiences, targeting, messaging, offers, and creatives
- Manage campaign budgets, bidding strategies, and spend allocation
- Collaborate with creative and content teams on performance-driven assets
Optimization & Scaling
- Monitor campaign performance and optimize daily
- Run structured A/B tests across creatives, audiences, copy, and landing pages
- Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS
- Identify winning campaigns and scale them efficiently
- Stay current with advertising platform changes and best practices
Tracking, Analytics & Reporting
- Manage and validate conversion tracking using Google Analytics and Google Tag Manager
- Analyze campaign and funnel performance across channels
- Build clear performance reports with actionable insights
- Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance
Cross-Functional Collaboration
- Align paid campaigns with marketing, sales, and revenue goals
- Work with content and design teams to improve campaign creative
- Provide data-backed recommendations on messaging and offers
- Support integrated paid, organic, and funnel strategies
What We’re Looking For
- 3+ years of hands-on performance marketing or paid media experience
- Strong experience managing Google Ads and Meta Ads
- Experience with LinkedIn Ads strongly preferred
- Proven success improving ROAS, CPA, CPL, and conversion rates
- Strong understanding of PPC, attribution, audience targeting, and conversion tracking
- Hands-on experience with Google Analytics (GA4) and Google Tag Manager
- Strong analytical and reporting skills
- Comfortable independently launching, optimizing, and scaling campaigns
- Strong English communication and project-management skills
- Availability during U.S. business hours
Nice to Have
- Lead generation and/or e-commerce campaign experience
- HubSpot, Salesforce, or Marketo experience
- Funnel optimization and audience segmentation experience
- Google Ads or Meta certifications
- Experience managing multiple accounts or significant advertising budgets
What Success Looks Like
- Lower and more efficient CPA and CPL
- Improved ROAS and conversion rates
- Consistent growth in qualified leads and conversions
- Efficient allocation and scaling of advertising budgets
- Accurate conversion tracking and reporting
- Continuous testing that produces measurable performance improvements
Why Join?
- Fully remote opportunity
- Ownership of paid acquisition across multiple platforms
- Direct impact on leads, revenue, and business growth
- Freedom to test, optimize, and scale campaigns
- Data-driven and performance-focused environment
- Strong autonomy and opportunity for professional growth
Interview Process
- Initial Screening Call
- Spark Hire Intro Video
- Recruiter Interview
- Performance Marketing / Campaign Discussion
- Client Interview
- Offer & Onboarding
What Happens After You Apply
Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.
Please check your inbox and spam/junk folder for the invitation.
Apply Now
If you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS, we’d love to hear from you.
#PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #DigitalMarketing #LeadGeneration #GrowthMarketing #RemoteMarketingJobs #Pavago
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