Country Marketing Manager
At a glance
Mid-level General Marketing role at PayJoy. Jakarta · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape Indonesia's brand message across customer and partner touchpoints
- You'll run local campaigns that grow awareness, acquisition, engagement, and revenue
- You'll coordinate joint marketing with retail, distribution, telecom, and channel partners
- You'll oversee retail branding, point-of-sale presence, merchandising, and customer engagement
- You'll lead PR, social, influencer, and digital content work while aligning internal teams
What you bring
- A bachelor's degree in marketing, business, communications, or a related discipline
- Six to nine years in marketing, trade marketing, brand management, or partner marketing
- Ownership of country marketing strategy, budgets, agencies, and commercial goals
- Indonesia-based integrated campaign experience spanning retail, partner, digital, social, and PR channels
- Strong Indonesian consumer, brand-building, acquisition, project management, communication, budget, and analytical skills
Who this fits
This role suits someone who can turn customer and channel insights into measurable growth programs across Indonesia. You'll work across Sales, Partnerships, CX, Collections, Risk, Product, and Operations, while coordinating agencies and external partners. The role is based in Jakarta with a hybrid setup and covers a diverse, multi-island market.
From the employer
The Marketing Manager Indonesia is responsible for driving local brand growth and customer acquisition/originations through strategic marketing initiatives across Indonesia. The role leads PR and communications, partner and retail marketing, point-of-sale visibility, branding, digital marketing, and integrated campaigns to strengthen PayJoy’s market presence, increase customer engagement, and support revenue growth. This position works cross-functionally with Sales, Partnerships, CX, Collections, Risk, Product, and Operations to deliver high-impact marketing programs that improve channel performance and drive device activations across Indonesia’s diverse, multi-island market.
Responsibilities
- Ensure consistent brand positioning and messaging across all customer and partner touchpoints.
- Develop and execute locally relevant, insight-led campaigns to drive customer acquisition, brand awareness, and revenue growth across Indonesia.
- Lead joint marketing initiatives with national and regional retail, distribution, telecommunications, and channel partners to increase activations and strengthen market presence.
- Oversee retail branding, point-of-sale visibility, merchandising standards, and customer engagement strategies across priority locations.
- Drive PR, social media, influencer, and digital content activities to build trust and strengthen PayJoy’s reputation in Indonesia.
- Collaborate cross-functionally with Sales, Partnerships, CX, Collections, Risk, Product, and Operations to support commercial objectives, compliant local messaging, and campaign execution.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 6-9 years of experience in marketing, trade marketing, brand management, or partner marketing. Demonstrated ownership of country-level marketing strategy, budgets, agencies and commercial targets.
- Experience managing integrated campaigns across retail, partner, digital, social, and PR channels in Indonesia.
- Strong understanding of the Indonesian consumer landscape, brand building, point-of-sale marketing, digital acquisition, and local customer behaviour.
- Proven ability to manage cross-functional stakeholders, agencies, media partners, creators, and external commercial partners effectively.
- Experience in fintech, telecommunications, smartphone/device retail, e-commerce, or consumer technology in Indonesia is preferred.
- Strong project management, communication, budget management, and analytical skills, with the ability to execute across multiple regions in a fast-paced environment.
- Demonstrated ability to translate customer and channel insights into measurable marketing activity that drives market growth and commercial outcomes.
Benefits
- 100% Company Funded : Private Health Insurance for employee and immediate family
- 20 days vacation
- Phone finance, headphone, home office equipment and wellness perks.
- USD$2,000 annual co-working travel benefit
- USD$2,000 annual professional development benefit
- USD$500 annual wellness benefit
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
