Head of Sales, Pet Food - Vietnam
At a glance
Leadership Sales Leadership role at Pilmico Foods Corporation. Thành phố Hồ Chí Minh · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Set Vietnam’s pet-food sales strategy and annual plan, then deliver volume, revenue and gross-margin goals
- Grow distribution through distributors, pet shops and veterinary clinics while expanding customers and market share
- Select and strengthen distribution partners, key accounts and priority customers across Vietnam
- Lead Sales Supervisors and field sellers through coaching, planning, forecasting and performance reviews
- Coordinate campaigns, launches, supply planning and technical support with Marketing, Supply Chain and Technical teams
What you bring
- Bring at least ten years in sales, including five years leading sales teams
- Hold a bachelor’s degree in Business, Sales, Marketing, Animal Science or a related field
- Have substantial commercial leadership experience in pet food, pet care, animal health, nutrition or FMCG
- Show success managing distributors, route-to-market plans, pricing, forecasting, collections and negotiations
- Speak Vietnamese fluently, use English confidently at work, and have built sales growth while protecting gross margin
Who this fits
This suits a hands-on national sales leader who can manage distributors, key accounts and a field-sales organization while staying close to execution. You’ll be based onsite in Ho Chi Minh City and travel within Vietnam. The role works across Marketing, E-Commerce, Supply Chain and Technical teams.
From the employer
Build the next stage of our Pet Food business in Vietnam
Aboitiz Foods is looking for a commercially driven Head of Sales, Pet Food – Vietnam to lead the growth and transformation of our offline sales business across Vietnam.
This is a hands-on national sales leadership role with responsibility for sales strategy, volume growth, gross margin, distributor development, key-account management and sales-team capability.
The successful candidate will lead our field-sales organisation and strengthen our presence across distributors, pet shops and veterinary clinics. Working closely with the Head of Pet Food, Marketing, E-Commerce, Supply Chain and Technical teams, you will help establish a clearer commercial direction and a more professional, scalable sales organisation.
What you will do
- Develop and execute the sales strategy and annual commercial plan for the Pet Food business in Vietnam.
- Deliver volume, revenue and gross-margin targets.
- Expand market share and grow the customer base across distributors, pet shops and veterinary clinics.
- Identify, appoint and develop strong distribution partners throughout Vietnam.
- Build strategic relationships with key accounts and priority customers.
- Improve distributor contracts, pricing discipline and commercial terms.
- Lead, coach and develop the Sales Supervisors and field-sales team.
- Raise sales standards through stronger planning, reporting, forecasting and performance management.
- Monitor market developments, customer feedback, competitor pricing and distribution activities.
- Ensure effective credit management, collections and customer-account discipline.
- Work with Marketing on offline and online campaigns, product launches, promotions and industry events.
- Partner with Supply Chain to improve product availability and support demand planning.
- Work with Technical colleagues to address product enquiries, customer concerns and technical training requirements.
- Identify new commercial opportunities, products and services that can support the future growth of the business.
- Min 10 years of total sales experience, including 5 years in sales management
- Bachelor’s degree in Business, Sales, Marketing, Animal Science or a related discipline.
- Significant experience in sales and commercial leadership within pet food, pet care, animal health, nutrition or FMCG.
- Direct pet-food experience is highly preferred.
- Strong experience managing distributors and building route-to-market strategies.
- A proven record of delivering sales growth while protecting or improving gross margin.
- Experience developing key accounts and acquiring new customers.
- Strong commercial capability in pricing, forecasting, collections and distributor negotiations.
- Demonstrated ability to coach, develop and raise the standards of a field-sales team.
- Strategic and analytical thinking, combined with a willingness to remain close to customers and day-to-day execution.
- Strong communication and stakeholder-management skills.
- Fluent Vietnamese and strong working English.
- Based in Ho Chi Minh City and willing to travel within Vietnam.
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